# 90s Inspired Basketball Editorials The Ball So Hard Oyster Magazine Fashion Story is Street-Chic By Jana Pijak | Published 2013-03-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ball-so-hard-oyster References: [oystermag](http://oystermag.com/shoots/oyster-fashion-amelia-zadro-dut-yaak-shot-by-jason-henley) & [jasonhenley.co](http://www.jasonhenley.co/) The 'Ball so hard' Oyster Magazine editorial features models Amelia Zadro and Dut Yaak. The photoshoot channels a nostalgic visual aesthetic that is reminiscent of the 90s era. From its display of electric hued outerwear to its [gritty basketball court backdrop](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude), this fierce fashion story exudes street swagger. Amelia and Dut are captured by photographer Jason Henley as they pose in ironic couture remix tees that replace the iconic Commes des Garcons and Hermes logos with the words "Comme des F***down" and "Homies". This 'Ball so hard' Oyster Magazine editorial exudes a youthful air that is both edgy and effortlessly cool. The models sport the latest [streetwear staples](https://www.trendhunter.com/trends/day-3-capsule-2) from the likes of ASOS, [adidas](https://www.trendhunter.com/trends/y3-fw25-tennis) Originals by Jeremy Scott and Pennyworth among others. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **90s Inspired Fashion:** Opportunities for nostalgic fashion pieces that channel the unique look and feel of the 1990s. - **Streetwear Staples:** Innovation opportunities to create trendy, relaxed and comfortable garments that appeal to today's streetwear enthusiasts. - **Ironic Couture Remix:** Opportunities for designers to create apparel that pokes fun at iconic fashion logos while still looking glamorous. ### Sectors Adopting This - **Fashion Industry:** With the rise of 90s nostalgia in culture at the moment, there is ample room for new fashion brands to emerge. - **Streetwear Industry:** The streetwear industry still commands a large share of the fashion market, and edgy street fashion is in high demand among the youth. - **Sportswear Industry:** Opportunities for sportswear producers to create garments that are versatile enough to function as both athletic and fashion wear. ## Related on Trend Hunter - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Artist-Inspired Dynamic Basketballs](https://www.trendhunter.com/trends/round21.md)