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# Floating Soccer Ball Installations
Darío Escobar's Project Has a Deconstructed Approach to Art

By Kalin Ned | Published 2018-07-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ball-installation
References: [hypebeast](https://hypebeast.com/2018/7/artist-dario-escobar-installs-floating-soccer-balls-at-reigning-champ-showroom) & [reigningchamp](https://reigningchamp.com/obverse-reverse-xli/)

A floating soccer ball installation is the contribution of Guatemala-based artist Darío Escobar to Reigning Champ's showroom in New York. The event exhibited the label's collection for Spring/Summer 2019 and the collaboration with the artist points to the evergrowing association between [retail spaces and art](https://www.trendhunter.com/trends/playful-sculptures).

The floating soccer ball installation is dubbed 'Obverse and Reverse XLI' and it is not only a daring and [haunting arrangement of objects](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble) but it also offers a curious technical approach. For his piece, Darío Escobar turned 120 soccer balls inside out and "meticulously sew [them] back together." In a certain way, this rebellious act of deconstruction takes away the value from the object and allows the artist to rewrite its narrative.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 33% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Deconstructed Art Installations:** The floating soccer ball installation by Darío Escobar showcases the trend of deconstructed art, offering opportunities for artists to challenge traditional notions of value and narrative.
- **Collaboration Between Retail and Art:** The collaboration between Reigning Champ and Darío Escobar highlights the trend of retail spaces embracing art, creating disruptive innovation opportunities for both industries to enhance customer experiences.
- **Technically Intricate Artwork:** By meticulously sewing soccer balls inside out, Darío Escobar's installation demonstrates the trend of artists incorporating complex technical approaches to their work, presenting possibilities for unique and intricate art forms.

### Industries Being Reshaped

- **Art Galleries:** The floating soccer ball installation represents a disruptive innovation opportunity for art galleries to showcase deconstructed art and attract a wider range of audiences.
- **Sporting Goods Retail:** The collaboration between Reigning Champ and Darío Escobar suggests a disruptive innovation opportunity for sporting goods retailers to create unique displays and engage customers through art-inspired product showcases.
- **Fashion Retail:** The partnership with Darío Escobar enables Reigning Champ to tap into the trend of art-fashion collaborations, presenting a disruptive innovation opportunity for fashion retailers to blur the boundaries between art and fashion through unique installations.

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