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# Bali-Inspired Skincare
The Bali Collection Highlights Balinese Ingredients and Wellness Practices

By Laura McQuarrie | Published 2020-09-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bali-collection
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Crabtree__Evelyn_transports_consumers_to_Bali_with_new_collection/169793)

Crabtree & Evelyn is introducing The [Bali Collection](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan) as its first exploration collection and consumers will find themselves feeling transported to Bali thanks to the use of [traditional ingredients, wellness practices](https://www.trendhunter.com/trends/rituals-intuitia-collection) and products made by village craftswomen. The [skincare and body products](https://www.trendhunter.com/trends/the-body-shop-the-india-edit-collection) include cleansers, toners, body balms and incense products with scents like Nag Champa, Frangipani and Sandalwood.

At a time when people aren't able to travel, this collection promises to offer a taste of a getaway. The collection also helps to support The WAS Foundation, founded by a Balinese friend of the brand. As Ashley Souza, Chief Brand Officer, describes, there's also a timely message to the collection: "In today’s chaotic world of conservatism vs liberalism, hustle vs happiness, expectations vs reality, I couldn’t think of a message better than that of the Balinese people—balance and duality."

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 34% | Activity: 52% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Exploration Collection:** Creating exploration collections that transport consumers to different cultures and experiences through traditional ingredients and wellness practices.
- **Wellness Tourism-inspired Products:** Developing skincare and body products that evoke the sense of a getaway and offer a taste of wellness tourism experiences.
- **Socially Conscious Partnerships:** Forming partnerships with organizations that support local communities and social causes tied to the product's origin and inspiration, creating positive impact.

### Industries Being Reshaped

- **Skincare Manufacturing:** Manufacturing companies in the skincare industry can explore collaboration with brands and artisans to create exploration collections and wellness tourism-inspired products.
- **Tourism and Hospitality:** Tourism and hospitality businesses can capitalize on the rising popularity of wellness tourism by offering experiences and products that provide a sense of cultural exploration and relaxation.
- **Social Enterprise:** Social enterprises focused on supporting local communities and social causes can establish partnerships with brands to collaborate on products that promote awareness and channel funds towards impactful initiatives.

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