# Contemporary Designer Winter Coats Balenciaga's Winter Jackets Arrive in Two Unique Styles By Ell Smith | Published 2018-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balenciagas-puffer-jackets References: [hypebae](https://hypebae.com/2018/2/balenciaga-puffer-jacket-coat-red-silver) & [balenciaga](https://www.balenciaga.com/ca?gclid=CjwKCAiA5OrTBRBlEiwAXXhT6HCTEbhEanxPaSd53Z_B_1toiwYNArcsltAYjAqwlFS4O49YRNc3RxoCTBMQAvD_BwE&tp=62532) Staying warm while remaining stylish is a challenging task during the winter season, but those looking for a new coat may be drawn to [Balenciaga's](https://www.trendhunter.com/trends/balenciaga-skiwear-2025) winter jackets, which arrive in a variety of chic styles. The two must-have pieces are as warm as they are stylish, presenting the wearer with a weather appropriate garment that they'll want to show off. The first of the coats features a contemporary reflective finish and comes complete with detachable hood. The brand's second coat features a more [traditional parka style](https://www.trendhunter.com/trends/scandinavian-edition-jackets) and arrives in a red and black colorway. This coat also features a [tie-up scarf-style hoodie](https://www.trendhunter.com/trends/scarf-coat) and reflective strips. While incredibly stylish these coats arrive with a higher price point, appealing to lovers of luxury. Image Credit: Balenciaga, Ssense ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Winter Coats:** Opportunity for luxury fashion brands to innovate and create unique pieces for the winter season. - **Reflective Finish:** Trend towards incorporating reflective finishes in fashion products; potential to create safety and style-focused designs. - **Parka-style Coats:** Rise in popularity of parka-style coats presenting an opportunity for companies to create unique versions of this classic design. ### Where This Applies - **Fashion:** Fashion industry can capitalize on the trend towards luxury and unique winter coat designs. - **Outdoor Apparel:** Companies in the outdoor apparel industry can incorporate reflective finishes to create stylish and safe products. - **Winter Sports Gear:** Opportunity for companies that specialize in winter sports gear to create parka-style coats that are both warm and functional. ## Related on Trend Hunter - [Technical Luxury Outerwear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025.md) - [Double-Faced Wool Blend Coats](https://www.trendhunter.com/trends/handstitched-belted-coat.md) - [Elevated Cashmere Wool Coats](https://www.trendhunter.com/trends/cashmere-wool-coats.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md)