# Snack Bag-Styled Accessories The Balenciaga Summer 2022 Collection Featured Lay's-Branded Bags By Laura McQuarrie | Published 2022-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balenciaga-summer-2022 References: [designtaxi](https://designtaxi.com/news/420616/Balenciaga-Makes-Lay-s-Potato-Chip-Bag-An-Official-Crisp-Fashion-Statement/) & [instagram](https://www.instagram.com/p/CjQ975ep-RQ/?utm_source=ig_embed&ig_rid=bd0f1123-b89d-47b0-8d16-d1b8d9f1ce2f) Models walked the muddy Balenciaga Summer 2022 runway during Paris Fashion Week toting [Lay's](https://www.trendhunter.com/trends/huemn) potato chip bag accessories. The Lay’s-branded calfskin bags with zips from the designer brand are being introduced in varieties like classic, lime, and salt and vinegar. Alongside the familiar potato chip branding, [Balenciaga Paris](https://www.trendhunter.com/trends/chip-bag-1) also appears on the snack bag-styled accessories. These bags are styled to be permanently scrunched, making them look as if they never leave the clutches of their owner. Fashion fans with a keen eye may have seen the first hints of the unusual accessories that would appear at The Mud Show Collection when Balenciaga’s creative director Demna Gvasalia attended Antwerp's [Royal Academy of Fine Arts](https://www.trendhunter.com/trends/copenhagen-fashion-week-ss27) graduate fashion show with a pack of Lay’s Original Wavy Potato Chips. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 100% | Activity: 100% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Snack Bag-styled Accessories:** The trend of using snack bag-inspired accessories can disrupt the fashion industry by introducing unconventional design in accessory collections. - **Branded Fashion Accessories:** The trend of collaborating with snack brands like Lay's can create a disruptive innovation opportunity for the fashion industry to expand to other popular consumer brands. - **Eco-friendly Accessories:** The trend of scrunching bags to create an eco-friendly look can disrupt the accessories industry with an innovative way of reusing materials and reducing waste. ### Sectors Adopting This - **Fashion Industry:** The unconventional design and collaboration with popular consumer brands create a disruptive opportunity for the fashion industry to explore new design horizons. - **Snack Industry:** The innovative approach of collaborating with fashion brands creates opportunities for the snack industry to expand its market reach and increase brand awareness. - **Accessories Industry:** The trend of using unconventional materials and designs offers disruptive innovation opportunities for the accessories industry to create unique and eco-friendly products. ## Related on Trend Hunter - [Fashion House Chip Bags](https://www.trendhunter.com/trends/chip-bag-1.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Potato Chip-Brand Streetwear Series](https://www.trendhunter.com/trends/ridgewear.md) - [French Baguette-Shaped Bags](https://www.trendhunter.com/trends/fendi-baguette1.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Snack-Inspired Roll-Top Bags](https://www.trendhunter.com/trends/cheezit-snapd-back-bag.md)