# Miami Vice-Inspired Collections The Balenciaga S/S Men's 2013 Campaign Stars Jean-Baptiste Lafarge By Katie Pagnotta | Published 2013-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balenciaga-ss-mens References: [fashionologie](http://www.fashionologie.com/Balenciaga-Mens-Spring-2013-Pictures-26937369) & [balenciaga](http://www.balenciaga.com/en_US/thehouse/campaigns) The Balenciaga Spring/Summer men's 2013 collection goes back in time and channels its inner Miami Vice. The candid black and white campaign features French actor Jean-Baptiste Lafarge. Lafarge is an up-and-comer and is styled to resemble a 90s aesthetic. The 2013 menswear collection revisits the era and explores the power of pattern and print. In both snap shots, Lafarge is shown on the left-hand side in a Balenciaga look and on the right-hand side is the appearance of a plant. The plants mimic the bold tropical pattern found on the shirts Lafarge is wearing on the opposite side and creates a sense of cohesion between nature and the apparel. The shots are powerful, poignant and picturesque. The Balenciaga Spring/Summer men's 2013 campaign is retro, refined and a nod to Miami Vice. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** Opportunity for brands to tap into nostalgic designs and styles from past eras. - **Pattern and Print:** Growing interest in bold and vibrant patterns for menswear, creating opportunities for innovative fabric and textile designs. - **Nature-inspired Fashion:** Emerging trend of incorporating elements from nature, such as tropical patterns, into clothing collections for a fresh and visually appealing look. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the popularity of retro and nature-inspired designs to attract customers and differentiate themselves. - **Textile and Fabric Manufacturing:** Manufacturers can develop innovative fabrics and prints that cater to the growing demand for bold patterns in menswear. - **Advertising and Marketing:** Opportunity for creative agencies to develop campaigns that capture the essence of nostalgia and Miami Vice-inspired aesthetics to promote fashion brands. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Technical Luxury Outerwear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md)