# Frilly Monochromatic Campaigns The Balenciaga S/S 2013 Collection is a Vision in Femininity By Katie Pagnotta | Published 2013-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balenciaga-ss-2013 References: [highsnobette](http://www.highsnobette.com/news/2013/01/09/balenciaga-springsummer-2013-by-steven-meisel/balenciaga-ss13-1/) & [balenciaga](http://www.balenciaga.com/en_US/thehouse/heritage) The [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign) Spring/Summer 2013 collection campaign is a black and white serenade. The advertisements are well-positioned displays of fragile models in [feminine attire](https://www.trendhunter.com/trends/contemporary-femininity). Balenciaga is a label known for playing around with volume and shape. The spring/summer 2013 collection enhances the female figure with an abundance of [frills, geometric cuts and ruffles](https://www.trendhunter.com/trends/femininity-in-bloom). The seductive and slick series is compiled of stunning must-have pieces. Attractive garments include the numerous disproportionate skirts in black in white creating a peek-a-boo effect with the lining. These charming skirts feature longer front panels and shortened backs creating a reverse coat tail. Other highlights include cropped color-blocked shirts, criss-crossed tanks and patterned flapper-style frocks. The Balenciaga Spring/Summer 2013 collection is feminine and celebrates the female shape with frilly accouterments. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Fashion:** Opportunity for disruptive innovation in creating unique and eye-catching monochromatic designs. - **Geometric Cuts:** Opportunity for disruptive innovation in exploring bold and unconventional geometric cuts in clothing. - **Patterned Flapper-style Frocks:** Opportunity for disruptive innovation in modernizing and reinterpreting the iconic flapper-style dresses with unique patterns and fabrics. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation in incorporating frills, geometric cuts, and patterns into fashion designs and collections. - **Retail:** Opportunity for disruptive innovation in showcasing and selling monochromatic fashion with unique cuts and patterns in retail stores and online platforms. - **Textile Manufacturing:** Opportunity for disruptive innovation in producing fabrics and materials that enhance frilly accouterments, geometric cuts, and patterned designs in fashion. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)