# Craftful Fashion Balenciaga'S Cut and Paste Spring/Summer 2010 Campaign By Joanne Lam | Published 2010-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balenciaga-spring-summer-2010 References: [balenciaga](http://www.balenciaga.com) Cutting and pasting is one of the first things a child learns about arts and crafts. Could this simple skill be a concept adaptable into [high fashion](https://www.trendhunter.com/trends/asos-inspired-by)? [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign) seems to think so. The Spring/Summer 2010 campaign for Balenciaga presents [collaged models](https://www.trendhunter.com/trends/creative-class-uniform) strategically (I guess) placed on prints. Although their fashion-forward pieces are always on point, they may truly be the only things catching our attention in these ads. Case in point? Or just not creative enough? ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Collage Fashion:** The beauty of scissors and glue stick lies directly in the hands of creative designers. - **Diy-inspired High Fashion:** Incorporating the familiarity of children’s art and crafts into high fashion products, furniture, or interior design can build brand loyalty with consumers who are looking for something innovative and unique. - **Sustainable Upcycling in Fashion:** Utilizing old textiles, fashion designers and brands that make products out of recycled materials could attract younger generations who are environmentally conscious. ### Where This Applies - **High Fashion:** High-end designers are able to attract a wider consumer base by featuring more accessible, relatable components in their designs, such as ones that appeal to the familiarity of children’s art and crafts. - **Product Design:** Designers can incorporate a DIY and handmade aesthetic into their products, potentially appealing to a younger demographic who are looking for something different and unique, especially those interested in sustainable and upcycling options. - **Interior Design:** Retailers could incorporate DIY elements into store designs and decor to create an immersive customer experience, potentially attracting consumers who are looking for something new and innovative. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)