# Vibrant Designer Scrunchies The Balenciaga Scrunchy Updates the Classic 90s Accessory By Ell Smith | Published 2018-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balenciaga-scrunchy References: [hypebae](https://hypebae.com/2017/12/balenciaga-chouchou-scrunchy-yellow) & [brownsfashion](https://www.brownsfashion.com/uk/woman) The 90's revival has dominated the fashion world, with classic brands breathing new looks into vintage styles, which becomes solidified when considering the [Balenciaga's](https://www.trendhunter.com/trends/towel-skirt) scrunchy, which offers the consumer a high-fashion take on the vintage staple piece. Perfect for throwing up one's hair while still appearing to look put together, the scrunchy is both practical and adorable. While they can be found at the drug store, the high-end brand has released it's own take on the piece, updating it with a [crinkled leather](https://www.trendhunter.com/trends/reptile-sneaker-1) and vibrant colors. To top it all off, this accessory features the brand's text logo in a contrasting color, enabling one to show off their fine taste. The Balenciaga scrunchy prices at approximately $170 USD. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **90's Revival:** Opportunity for brands to breathe new looks into vintage styles. - **High-fashion Accessories:** Opportunity for luxury brands to offer unique takes on staple pieces. - **Logo Embellishments:** Opportunity for brands to incorporate their logos in contrasting colors for added visual appeal. ### Where This Applies - **Fashion:** Fashion brands can explore updating classic styles with high-end materials and vibrant colors. - **Accessories:** Opportunity for accessory brands to create high-fashion versions of staple pieces like scrunchies. - **Luxury Goods:** Luxury brands can release unique accessories that provide a high-fashion take on classic styles. ## Related on Trend Hunter - [Hair Protecting Silk Scrunchies](https://www.trendhunter.com/trends/silk-pillow-scrunchie.md) - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Purposefully Distressed Luxe Tights](https://www.trendhunter.com/trends/destroyed-tights.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Ultra-Luxe Rhinestone Earphone Cases](https://www.trendhunter.com/trends/glam-earpods-holder.md) - [Soccer-Inspired Hair Accessories](https://www.trendhunter.com/trends/systemarosa.md) - [Accessorized Styling Sticks](https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md)