# Foliage-Floored Lookbooks The Balenciaga Pre-Fall 2014 Collection Focuses on 'Techno Couture' By Meghan Young | Published 2014-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balenciaga-prefall-2014 References: [fashionising](http://www.fashionising.com/lookbook/b--balenciaga-pf-14-look-book-68667.html) & [balenciaga](http://www.balenciaga.com) As observed by Style.com, the Balenciaga Pre-Fall 2014 collection is Alexander Wang's "most confident collection to date." That is quite the bold statement and yet it rings true. This is due in large part to their reasoning, "It married the Cristobal Balenciaga codes with [21st-century performancewear](https://www.trendhunter.com/trends/cp-company-2), a language Wang knows intimately from his years at his own label." Dubbing it '[Techno Couture](https://www.trendhunter.com/trends/basketball-series),' Wang shows off his singular vision with the Balenciaga Pre-Fall 2014 collection. Although on the surface the designs in the Balenciaga Pre-Fall 2014 collection are chic and sophisticated, there is a strong underlying sportiness that owes itself to such activities as scuba diving and more. The sleek, modern designs are complemented by a glass-cased foliage floor and projected images. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Techno Couture Fashion:** The fusion of performancewear and haute couture can be explored to redefine contemporary fashion. - **Sport-inspired Design:** Incorporating athleticism into high fashion can create a new market. - **Projected Runways:** Combining technology and fashion shows can enhance the viewer's experience. ### Where This Applies - **Fashion Industry:** Haute couture companies can integrate sportswear concepts to attract a broader consumer base. - **Event Production:** Incorporating technology to fashion shows can provide a unique user experience. - **Interior Design:** Designing customized set designs that involve simple nature themes combined with technology can be a new trend. ## Related on Trend Hunter - [Technical Luxury Outerwear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Luxe Slope-Ready Fashion Capsule](https://www.trendhunter.com/trends/skiwear-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)