# Monochromatic Celebrity Campaigns The Latest Balenciaga Men's Campaign Stars the Soulful Sam Smith By Malika Renee Butss | Published 2015-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balenciaga-mens-campaign References: [dailymail](http://www.dailymail.co.uk/femail/article-3163926/Sam-Smith-ecstatic-unveiled-new-face-Balenciaga-atmospheric-black-white-shots-losing-three-stone-cutting-processed-food.html) & [gq](http://www.gq.com/story/sam-smith-balenciaga-fall-winter-2015-campaign) The latest [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign) Men's Campaign is shot by Josh Olins and stars soulful singer Sam Smith. Just like the colder seasons, this campaign is a little dark, moody and dramatic. The entire campaign is edited in a black and white style courtesy of London-based fashion photographer Josh Olins. The F/W Balenciaga Men's Campaign showcases a somber Sam Smith brilliantly dressed while sitting, standing and breaking a huge chunk of ice. The 'Stay With Me' singer beautifully portrays the sensitive yet powerful Balenciaga man as he poses in the dark room with curved concrete walls. Though the Balenciaga F/W '15 Menswear Collection has not yet been released, fashion fans can expect to see all the sleek and smart looks Smith adorns in this campaign. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Campaigns:** There is an opportunity for brands to create impactful advertising campaigns through the use of black and white visuals. - **Dark and Moody Aesthetics:** Brands can capitalize on the popularity of dark and moody visuals in their marketing materials to create a sense of drama and intrigue. - **Celebrity Brand Collaborations:** Collaborating with celebrities like Sam Smith can be a disruptive innovation opportunity for fashion brands to generate buzz and reach a wider audience. ### Where This Applies - **Fashion:** The fashion industry can leverage the monochromatic campaign trend to create visually striking advertisements and showcase their collections. - **Photography:** Photographers can explore the dark and moody aesthetic trend to create captivating images that evoke emotion and tell a story. - **Advertising:** The advertising industry can benefit from the growing popularity of celebrity brand collaborations by creating unique and memorable campaigns for their clients. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)