# Eccentric 80s Advertorials The Balenciaga Fall/Winter 2012/2013 Campaign is Retro-Infused By Jana Pijak | Published 2012-07-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/balenciaga-fall-winter-2012-2013 References: [designscene.net](http://www.designscene.net/2012/07/balenciaga-fw12-13-steven-meisel.html) The [Balenciaga](https://www.trendhunter.com/trends/balenciaga-skiwear-2025) Fall/Winter 2012/2013 ad campaign features top models Julier Bugge, Juliet Ingleby and Sophie Hirschfelder who are captured by famed photographer Steven Meisel. Known for its version of [eccentric glamor](https://www.trendhunter.com/trends/asos-inspired-by), luxe label Balenciaga returns with a new collection sure to make viewers remember the good old days. From big hair to exaggerated proportions, this 80s-inspired ad campaign fuses a retro design aesthetic along with futuristic concepts. Oversized shoulders, angular silhouettes and intricate color-blocking techniques are showcased in a palette ranging from earthy to over-the top. The Balenciaga Fall/Winter 2012/2013 advertorial pays tribute to outrageous 80s styles. Whether sporting unconventional fabric pairings or galactic graphic sweaters, models prove that a retro revival is in full effect. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Retro Revival:** The Balenciaga ad campaign shows a resurgence of 80s-inspired fashion with unconventional fabric pairings and galactic graphic sweaters. - **Exaggerated Proportions:** The campaign highlights angular silhouettes and oversized shoulders, creating a disruptive trend in fashion design. - **Color-blocking Techniques:** Balenciaga utilizes intricate color-blocking techniques in their ad campaign, setting a trend for bold and vibrant combinations. ### Where This Applies - **Fashion:** The Balenciaga ad campaign offers opportunities for fashion brands to explore retro-inspired designs and unconventional fabric pairings. - **Photography:** Famed photographer Steven Meisel captures the Balenciaga campaign, showcasing the disruptive potential for creativity and experimental techniques in the photography industry. - **Textile:** The use of intricate color-blocking techniques in the campaign presents innovative opportunities for textile companies to create bold and vibrant fabrics. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Technical Luxury Outerwear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)