# Premium Luxury Fashion Sportswear Balenciaga and adidas Launch a Special Capsule Together By Amy Duong | Published 2022-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/balenciaga-and-adidas References: [hypebeast](https://hypebeast.com/2022/5/balenciaga-adidas-spring-2023-collection-pre-order-release-info) & [balenciaga](https://www.balenciaga.com/en-us/all/highlights/adidas) Luxury fashion house Balenciaga and adidas work in collaboration to create a special collection of men's and women's apparel and accessories. It features a line of ready-to-wear apparel, bags, shoes, jewelry, snd much more, expanding on Demna Gvasalia's creative vision. The items were seen with a “badge of sport or trefoil logo over the name Balenciaga in the lowercase adidas typeface.” It was showcased in a Spring 2023 show and is now available globally with a focus on two sneaker models. It includes the adidas Triple S sneaker in two different colorways -- one of which nods to adidas' signature shoebox and the second in a classic black and white palette. The rest of the collection includes tees, shorts, pants, puffer jackets, tracksuits, and more. Image Credit: Balenciaga ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 77% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Collaboration Fashion:** The trend of collaboration fashion is becoming more prominent, with more luxury brands joining the collaborations with sports companies. Disruptive innovation opportunities lie in creating unique experiences for consumers. - **Luxury Sportswear:** The creation and launch of luxury sportswear is a growing trend. Disruptive innovation opportunities lie in creating affordable luxury sportswear that caters to a wider audience. - **Sneaker Culture:** Sneaker culture is a trend that continues to grow, with more people becoming interested in this fashion. Disruptive innovation opportunities lie in creating unique and limited-edition sneakers that create demand and excitement for consumers. ### Who This Affects Most - **Fashion and Sports:** The fashion and sports industries are crossing over, creating a new market for luxury sportswear, and potentially increasing the market for both. - **Retail and E-commerce:** The launch of luxury sportswear offers opportunities for both online and physical retailers, increasing sales and potentially attracting new audiences. - **Athletic Footwear:** The launch of new athletic footwear models offers opportunities for athletic footwear companies to improve and innovate their products, keeping up with the demand from consumers. ## Related on Trend Hunter - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Technical Luxury Outerwear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Sneaker-Inspired Sporty Bags](https://www.trendhunter.com/trends/forza-e-coraggio.md)