# Positivity-Spreading Creative Agencies Baldwin& Creates Brands Through Advertising and Content By Tiana Reid | Published 2013-01-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/baldwin References: [facebook](https://www.facebook.com/Baldwinand) & [baldwinand](http://www.baldwinand.com/blog/) [Give to Get Jobs](http://www.trendhunter.com/trends/give-to-get-jobs), a website that lists social good careers, said that Baldwin&'s mission "is to create ideas that have a positive effect in the world. They have a national footprint and maybe more importantly a national mindset." Social Business' sister site, Trend Hunter, wrote about the marketing and packaging that Baldwin& worked with Burt's Bees Gud packaging in order to revamp what has come to be known as the organic cosmetics industry. You can get a sense of the reinvention through the name of the article: "[Patterned Petal Branding: Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy](http://www.trendhunter.com/trends/burt-s-bees-gud-packaging)." The start-up has worked with other brands including Sony, IKEA and BMW Golf. **Contact Information** Baldwin& [website](http://www.baldwinand.com) Baldwin & on [Facebook](https://www.facebook.com/Baldwinand) Baldwin& on [Twitter](https://twitter.com/baldwinand) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Positivity-spreading Agencies:** There is a growing trend of creative agencies with a focus on promoting positivity through their branding and content, creating opportunities for businesses to align with and champion positive causes. - **Eco-friendly Packaging:** Companies such as Baldwin& are leading a trend towards more environmentally conscious packaging, providing opportunities for innovation in the packaging industry to expand beyond traditional materials and design. - **Socially Responsible Careers:** The rise of websites such as Give to Get Jobs and the work of companies such as Baldwin& signal a trend towards individuals seeking purposeful and socially responsible careers that align with their personal values. ### Where This Applies - **Advertising:** Baldwin&'s focus on creating positive impact through advertising and branding creates disruptive innovation opportunities for businesses to move away from traditionally manipulative advertising methods towards more purpose-driven and socially responsible messaging. - **Cosmetics and Personal Care:** Burt's Bees Gud packaging, designed by Baldwin&, sets a new standard for eco-friendly and visually appealing packaging, creating opportunities for businesses to disrupt the cosmetics industry with innovative and sustainable packaging solutions. - **Automotive:** BMW Golf's partnership with Baldwin& exemplifies a trend towards lifestyle branding, providing disruptive innovation opportunities for businesses to explore new ways of marketing their products through authentic and purpose-driven collaborations. ## Related on Trend Hunter - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Celeb-Backed Advocacy Agencies](https://www.trendhunter.com/trends/mighty-dream.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Creative Network Rebrands](https://www.trendhunter.com/trends/iris-worldwide.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Human-First Marketing Agencies](https://www.trendhunter.com/trends/alev-digital.md)