# Urban Granny Style Spreads 'Senior Citizens' by Baldovino Barani for SCMP January 2012 By Katherinev123 | Published 2012-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/baldovino-barani References: [designscene.net](http://www.designscene.net/2012/02/baldovino-barani-scmp.html) & [baldovinobarani](http://www.baldovinobarani.com) Photographer Baldovino Barani has captured a quirky editorial for the January edition of the [South China Morning Post](https://www.trendhunter.com/trends/bajio-sunglasses) (SCMP) called 'Senior Citizens.' This amusing and superbly styled spread features models Meng and Patti Zhao dressed up as fashionable "grannies" as they take on the town. The Senior Citizens editorial, styled by Cheryl Leung, provides a fun look at the day-to-day of two very stylish seniors. With curled salt-and-pepper hairstyles and bold red lips (the work of makeup artist and hair stylist Karen Yiu), the models showcase vibrant and punchy pieces from Marc Jacobs, [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion), Dior, [Louis Vuitton](https://www.trendhunter.com/trends/escale-en-alaska) and other designers. Head-to-toe prints, kitten-heeled mules, colorful head scarves, oversized sunnies and vibrant plastic visors are some of the items you'll find in this fun and fresh fashion shoot by Baldovino Barani. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashionable Seniors:** Opportunities for fashion retailers and designers to create stylish and modern clothing lines for older generations. - **Elderly Representation:** Opportunities for media production companies to feature seniors in advertising and content creation. - **Granny Chic:** Opportunities for home decor and lifestyle brands to create products that cater to the senior demographic. ### Industries Being Reshaped - **Fashion:** Many fashion retailers and designers can take advantage of trendy senior fashion. - **Media Production:** Media companies have a chance to market to elderly segments. - **Home Decor and Lifestyle:** Home and lifestyle companies can make use of the granny chic style that is trending among seniors. ## Related on Trend Hunter - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Adaptive Senior Fashion](https://www.trendhunter.com/trends/adaptive-fashion-for-seniors.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Stylish Senior Lifestyle Products](https://www.trendhunter.com/trends/cvs-health-by-michael-graves-design.md) - [Branded Wedding-Themed Gifting Suites](https://www.trendhunter.com/trends/street-grandma-ugg.md) - [Enriching Senior Initiatives](https://www.trendhunter.com/trends/ogilvy-shanghai.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)