# Romantic Manly Advertorials The Baldessarini 2011 Campaign for Spring/Summer Gets Floral By Chalaine Mantha | Published 2011-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/baldessarini-2011-campaign References: [abhfya](http://abhfya.com/fuckingyoung/baldessarini-springsummer-2011-campaign/) & [baldessarini](http://www.baldessarini.com/) Tony Ward stars in this romantic Baldessarini 2011 Campaign for Spring/Summer. Any lady would swoon over the [soaking-wet man holding flowers](https://www.trendhunter.com/trends/dr-squatch-x-trojan) out. Although this ad is cutesy, it also gets to the point. Words like "sustainable" are featured right next to the products, so the audience knows that the glasses featured are [eco-friendly](https://www.trendhunter.com/trends/kiehls-response). Take a look at the Baldessarini 2011 Campaign, Tony Ward could have picked those flowers just for you! **Implications** - Men in contemporary society are beginning to embrace different sides of themselves. Products featuring a more exploratory element are appealing to those who aren't afraid to discover [different sides of masculinity](https://www.trendhunter.com/trends/contemporary-femininity). In order to draw in more shoppers, a company could focus on this. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Exploratory Masculinity:** As men embrace different sides of themselves, companies could focus on designing products featuring a more exploratory element to draw in more shoppers. - **Romantic Ad Campaigns:** Advertising campaigns featuring romantic and emotional elements could appeal to both male and female consumers. - **Sustainable Products:** Including sustainability features and messaging in product advertising can educate consumers and lead to increased interest and loyalty towards eco-friendly products. ### Sectors Adopting This - **Fashion:** Fashion brands could incorporate romantic and exploratory themes in their advertising campaigns to attract a wider range of male consumers. - **Beauty:** Beauty brands could focus on creating products that appeal to both masculine and romantic qualities to reach a larger audience. - **Sustainability:** Companies can focus on sustainable and eco-friendly products to gain consumer interest and loyalty towards eco-friendly products. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Mediterranean-Inspired Fragrance Lines](https://www.trendhunter.com/trends/devotion-for-men.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)