# Mobile Spanish Balcony Cinemas The Local Government in Madrid is Screening Movies Outdoors By Ell Smith | Published 2020-04-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/balcony-cinemas References: [bbc](https://www.bbc.com/news/av/world-europe-52443601/coronavirus-madrid-s-balcony-cinema-screens-films-for-people-in-lockdown) Around the world, neighbours are coming together on their balconies to spread messages of joy and hope on social media throughout the COVID-19 pandemic, now, the local government in Madrid is taking this one step further with the introduction of [balcony cinemas](https://www.trendhunter.com/trends/together-watch) -- an initiative that brings [large screens](https://www.trendhunter.com/trends/cinema-led-screens) to courtyards for individuals to watch in unison. The balcony cinema moves throughout the city, visiting a different neighbourhood with each film. In week six of lockdown, this initiative aims to connect people through art, offering a distraction during these difficult times. The film's typically play every Wednesday following the [communal applause](https://www.trendhunter.com/trends/hijack-socialization) for the healthcare workers, fighting on the frontlines to stop the spread of the virus. Image Credit: BBC ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 46% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Community Cinema:** Opportunity to bring people together in shared outdoor spaces and create a sense of community through film screenings. - **Mobile Entertainment Solutions:** Innovative ways to bring entertainment to different neighborhoods and engage audiences through mobile setups. - **Art as Distraction:** Leveraging art and cultural activities as a means to uplift and provide solace during challenging times. ### Sectors Adopting This - **Event Planning:** Providing services and infrastructure for outdoor community cinema events. - **Mobile Technology:** Developing mobile solutions and equipment for entertainment experiences on the move. - **Arts and Culture:** Creating opportunities for artistic expressions and experiences that serve as a form of diversion and respite. ## Related on Trend Hunter - [Cinema-Themed Bat Boxes](https://www.trendhunter.com/trends/bat-boxes.md) - [Cinema Screen Lamps](https://www.trendhunter.com/trends/cinema-screen-lamp.md) - [Knitting Screening Programs](https://www.trendhunter.com/trends/knitting-screenings.md) - [Community-Centered Rooftop Events](https://www.trendhunter.com/trends/rooftop-revival.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Social Network-Encouraging Homes](https://www.trendhunter.com/trends/ignacio-g-galn.md) - [Small Business Retail Spaces](https://www.trendhunter.com/trends/ikea-valencia.md) - [Celebratory Cinema Promotions](https://www.trendhunter.com/trends/national-cinema-day.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md)