# Effective Balancing Foaming Cleansers This Laura Mercier Product Supercharges the Skincare Regimen By Kalin Ned | Published 2020-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balancing-foaming-cleanser References: [lauramercier](https://www.lauramercier.com/balancing-foaming-cleanser-12705151.html) The skincare routine has been intensified for many through claims made in the wellness space and products such as this balancing foaming cleanser by Laura Mercier are great examples of accessible and functional offerings in the market. The balancing foaming cleanser is effective in the removal of makeup, as well as excess dirt and oil. Moreover, the offering is also easy-to-use--all one has to do is massage the cream onto wet skin with small circular motions and rinse thoroughly thereafter. Laura Mercier has pegged the balancing foaming cleanser to be geared toward oilier skin. The [rich and creamy lather](https://www.trendhunter.com/trends/mello-marula-cream-cleanser) is powered by Prickly Pear extract to help with moisture retention and skin purification. The treatment is said to leave users feeling "clean, fresh, and energized." Image Credit: Laura Mercier ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 32% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Intensified Skincare Regimens:** The wellness industry has led to an intensified skincare routine which creates room for new products that benefit from this trend. - **Accessible and Functional Skincare Offerings:** Functional and accessible skincare products have become more popular due to increased wellness awareness, and this trend presents an opportunity for companies to disrupt the market with new options. - **Prickly Pear Extract as a Skincare Ingredient:** Prickly Pear extract has emerged as a powerful skincare ingredient in the balancing foaming cleanser by Laura Mercier, which creates a market opportunity for new products that also incorporate this ingredient and its benefits. ### Industries Being Reshaped - **Beauty and Skincare:** The Beauty and Skincare Industry has an opportunity to create and offer new products that cater to the intensified skincare routines created in the wellness space. - **Consumer Goods and Retail:** The Consumer Goods and Retail Industry can capitalize on the trend towards accessible and functional skincare products by offering new options that satisfy this demand. - **Natural Ingredient Suppliers:** Suppliers of natural skincare ingredients like Prickly Pear extract can capitalize on the demand for the natural and incorporate the ingredient into new product lines. ## Related on Trend Hunter - [Cloud-Like Foaming Cleaners](https://www.trendhunter.com/trends/byoma-foaming-rice-deep-cleanser.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Reformulated Iconic Cleansers](https://www.trendhunter.com/trends/effaclar-purifying-foaming-gel.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Bi-Phase Foaming Cleansers](https://www.trendhunter.com/trends/great-skin-double-cleanse.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md)