# Minimally Processed Bean Products Balanced Bushel’s Beans and Pulses are Nutritious By Michael Hemsworth | Published 2022-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/balanced-bushels-beans-and-pulses References: [preparedfoods](https://www.preparedfoods.com/articles/127258-balanced-bushels-beans-and-pulses) & [balanced-bushel](http://www.balanced-bushel.com/)  The Balanced Bushel’s Beans and Pulses are a new line of products crafted with nutrition and quality in mind to support consumers in search of [cheaper protein options](https://www.trendhunter.com/trends/born-simple). The products are packaged in easy-to-open packaging and are sourced from farms in the US to prioritize a farm-to-feast experience. The reduced amount of processing that the [beans and pulses](https://www.trendhunter.com/trends/seasoned-legumes) have gone through keeps the food as true-to-form as possible, while also ensuring its as nutritious as possible. The Balanced Bushel’s Beans and Pulses are perfect for use as the base protein in a variety of recipes, and maintain a low-cost profile. While not impervious to inflation, the products are a more cost-effective option than meat varieties to help consumers save money. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 40% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimally Processed Foods:** Creating more products with reduced processing to produce nutritious and affordable food options. - **Plant-based Protein Alternatives:** Developing more plant-based protein options to cater to consumers who are seeking cheaper and healthier protein sources. - **Farm-to-table Movement:** Supporting local farmers and sourcing farm-fresh ingredients to enhance transparency and create a sustainable food system. ### Where This Applies - **Food Manufacturing:** Incorporating minimal processing techniques and local ingredient sourcing to develop affordable and nutritious food products. - **Plant-based Foods:** Expanding the plant-based protein options by using beans and pulses as the base to offer consumers cheaper and healthier protein alternatives. - **Sustainable Agriculture:** Encouraging sustainable agriculture practices to increase the availability of farm-fresh ingredients, support local farmers, and contribute to the farm-to-table movement. ## Related on Trend Hunter - [Drain-Free Pouch-Packaged Beans](https://www.trendhunter.com/trends/merchant-gourmet-product.md) - [D2C Dried Bean Brands](https://www.trendhunter.com/trends/primary-beans.md) - [Canned Plant-Based Bean Meals](https://www.trendhunter.com/trends/bean-meals.md) - [Organic Canned Bean Products](https://www.trendhunter.com/trends/realfoods-by-organico.md) - [Nutritionally Focused Canned Beans](https://www.trendhunter.com/trends/serous-bean-co-organic-beans.md) - [Bean-Powered Plant-Based Foods](https://www.trendhunter.com/trends/beanvivo.md) - [Protein-Packed Ready-to-Eat Beans](https://www.trendhunter.com/trends/masala-mama.md) - [Nutritious Bean-Based Snack Products](https://www.trendhunter.com/trends/tarwi-foods.md) - [Canned Seasoned Legumes](https://www.trendhunter.com/trends/seasoned-legumes.md)