# Digital B2B Payment Methods Lightspeed and Max Levchin Use Balance to Manage Online Payments By Amy Duong | Published 2021-02-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/balance References: [techcrunch](https://techcrunch.com/2021/02/03/lightspeed-and-max-levchin-bet-on-balance-to-bring-b2b-payments-into-the-digital-world/) Lightspeed and Max Levchin uses Balance to invite [B2B payment](https://www.trendhunter.com/trends/b2b-payments) into an online space for ease and seamless transactions. Balance is a contemporary finance solution that efficiently manages payments for merchants, offering a variety of methods such as bank wires and ACH. It also offers a plethora of different payment terms such as net payment terms, payment on delivery, and payment by milestone. Essentially, Balance helps by underwriting the terms of the different transactions with the financing based on the merchant, the risk evaluation of the customer, and the selected payment term. Founders Yoni Shuster and Bar Geron met while working at [PayPal](https://www.trendhunter.com/trends/onebill), as the two learned about customer payments at a global scale. They noticed the lack of [digitalized payments](https://www.trendhunter.com/trends/smooth-commerce) in B2B financing and took an expansive perspective to finding a solution. Image Credit: Bryce Durbin, TechCrunch ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Digital B2B Payment Methods:** Balance disrupts traditional B2B payments with a contemporary finance solution that manages payments and offers a variety of methods and terms. - **Seamless Online Payment Solutions:** Balance allows merchants to manage online payments seamlessly, offering different payment terms and underwriting transactions with financing. - **Personalized Financing for B2B Payments:** Balance offers personalized financing based on the specific transaction, merchant, customer, and payment term, disrupting the traditional B2B financing model. ### Sectors Adopting This - **B2B Fintech:** Balance offers a modern finance solution for B2B payments, disrupting traditional B2B financing models. - **E-commerce:** Balance provides e-commerce merchants a variety of payment methods and terms, offering seamless online payment solutions. - **Global Payment Systems:** Balance founders' global experience with customer payments allowed them to create a modern solution that disrupts traditional global B2B payment systems. ## Related on Trend Hunter - [E-Commerce Billing Features](https://www.trendhunter.com/trends/shopify.md) - [Efficient Business Payments](https://www.trendhunter.com/trends/xero-1.md) - [B2B Credit Decision Tools](https://www.trendhunter.com/trends/b2b-credit.md) - [Embedded Lending Platforms](https://www.trendhunter.com/trends/adyen-launched.md) - [Comprehensive Checkout Tools](https://www.trendhunter.com/trends/trevipay.md) - [Streamlined Payment Recovery Tools](https://www.trendhunter.com/trends/payment-recovery.md) - [Simplified Payment Platforms](https://www.trendhunter.com/trends/open-banking.md) - [Simplified Business Transaction Platforms](https://www.trendhunter.com/trends/aurora-payments.md) - [Payment Integration Tools](https://www.trendhunter.com/trends/databrew.md)