# Functional Turmeric Lattes MUD/WTR's :balance turmeric Blend Improves Mental Clarity and Vitality By Jana Pijak | Published 2023-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/balance-turmeric References: [mudwtr](https://mudwtr.com/products/30-serving-balance-turmeric)  MUD/WTR's 30-serving :balance turmeric is a functional latte blend for consumers seeking a [caffeine-free beverage](https://www.trendhunter.com/trends/kola-mix) that still offers an energy boost. The brand was founded in Venice, California, born from a love for coffee drinking rituals but a desire to eliminate unwanted caffeine side effects. Fusing turmeric, invigorating spices, and a [medley of mushrooms and mycelium](https://www.trendhunter.com/trends/superfood-instant-latte), this latte blend promises health benefits like improved focus, immunity, and balance. MUD/WTR's :balance turmeric is made for energetic days without disrupting sleep -- a common side effect of too much caffeine intake. It also spotlights the [healing benefits of turmeric](https://www.trendhunter.com/trends/turmeric-latte-with-probiotics), known for its anti-inflammatory and antioxidant properties. Incorporating turmeric into your diet has also been shown to improve digestion and to support heart health. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 44% | Activity: 21% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Caffeine-free Beverages:** The rise in demand for caffeine-free beverages presents an opportunity for brands like MUD/WTR to offer functional latte blends that provide an energy boost without unwanted side effects. - **Functional Health Drinks:** The increasing popularity of functional health drinks like MUD/WTR's :balance turmeric latte blend highlights the opportunity for brands to offer products that promote mental clarity, vitality, and overall well-being. - **Turmeric's Healing Benefits:** The recognition of turmeric's anti-inflammatory and antioxidant properties presents an opportunity for brands to incorporate it into products like MUD/WTR's :balance turmeric latte blend, offering health benefits such as improved focus, immunity, and overall balance. ### Sectors Adopting This - **Beverage:** The beverage industry can capitalize on the rise in demand for caffeine-free alternatives by developing functional beverage products that provide an energy boost without the negative effects of caffeine. - **Wellness:** The wellness industry can tap into the increasing popularity of functional health drinks by offering products that promote mental clarity, vitality, and overall well-being, such as MUD/WTR's :balance turmeric latte blend. - **Health & Wellness:** The health and wellness industry can benefit from incorporating turmeric into products like MUD/WTR's :balance turmeric latte blend, as turmeric is recognized for its healing properties, including anti-inflammatory and antioxidant benefits. ## Related on Trend Hunter - [Adaptogenic Mushroom Powders](https://www.trendhunter.com/trends/mud-wtr.md) - [Mushroom-Boosted Coffees](https://www.trendhunter.com/trends/mudwtr-coffee.md) - [Restorative Herbaceous Beverages](https://www.trendhunter.com/trends/mudwtr.md) - [Powerful Turmeric Latte Ranges](https://www.trendhunter.com/trends/turmeric-latte-mix1.md) - [Pumpkin Spice Latte Kits](https://www.trendhunter.com/trends/pumpkin-spice-latte-kits.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Turmeric-Enhanced Adaptogenic Matcha Drinks](https://www.trendhunter.com/trends/adaptogenic-matcha-drink.md) - [Mental Wellness Protein Powders](https://www.trendhunter.com/trends/mental-wellness-protein-powder.md) - [Functional Mushroom-Powered Lattes](https://www.trendhunter.com/trends/four-sigmatic-focus.md)