# Colorful Rapper-Backed Sneakers Action Bronson Teases Action Bronson x New Balance 990v6 'Baklava' By Niko Pajkovic | Published 2022-09-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/baklava References: [footwearnews](https://footwearnews.com/2022/focus/collaborations/action-bronson-new-balance-990v6-images-release-info-1203347730/) & [newbalance](https://www.newbalance.ca/) American footwear giant [New Balance](https://www.trendhunter.com/trends/action-bronson-x-new-balance-992) has announced that it will be teaming up with rapper and celebrity chef [Action Bronson](https://www.trendhunter.com/trends/1906r-sneaker-7) on an all-new sneaker silhouette called the Action Bronson x New Balance 990v6 'Baklava.' The New York-born rapper first teased the new shoes last week while he made his pro wrestling debut on 'All Elite Wrestling' (AEW). Following the wrestling match, Action Bronson took to [Instagram](https://www.trendhunter.com/trends/joe-freshgoods-11) to officially announce the new collaboration. He uploaded a post with a caption reading: “THIS IS HOW YOU DEBUT IN YOUR HOMETOWN WITH @730hook AS MY PARTNER AND THE LEGENDARY @officialtaz13 @jimrossbbq @chrisjerichofozzy ON COMMENTARY IN MY OWN BRAND NEW COLLABORATION WITH @newbalance THE 990 V6 BAKLAVA THANKS TO THE POPE OF QUEENS" Image Credit: Instagram: @bambambaklava ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 66% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Collaboration Sneakers:** The popularity of celebrity-backed sneakers continues to rise, offering an opportunity for brands and celebrities to create exclusive and unique products for their fans and customers. - **High-end Food Culture Crossover:** The merging of the culinary and fashion worlds presents an opportunity for both industries to explore new markets and create unique experiences for customers. - **Sneaker Culture as Pop Culture:** The incorporation of sneakers in pop culture, particularly in music and art, highlights the potential for the sneaker industry to continue to evolve and expand beyond traditional sportswear markets. ### Where This Applies - **Footwear:** Footwear brands can capitalize on the popularity of celebrity collaborations by partnering with high-profile individuals in various industries to create exclusive products and generate buzz among fans. - **Fashion:** The intersection of culinary and fashion worlds creates an opportunity for fashion brands to explore new markets by incorporating food culture into their designs and brand experiences. - **Entertainment:** The crossover of sneaker culture and pop culture provides an opportunity for entertainment brands to incorporate sneakers into their marketing efforts and create unique experiences for fans. ## Related on Trend Hunter - [Rapper-Collaborative Colorful Sneakrs](https://www.trendhunter.com/trends/1906r-sneaker-7.md) - [Bold Suede Sneakers](https://www.trendhunter.com/trends/action-bronson-x-new-balance-992.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Collaborative Running Sneakers](https://www.trendhunter.com/trends/hornet-tusk.md) - [Collaborative Mixed-Material Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-11.md) - [Collaborative Understated Sneakers](https://www.trendhunter.com/trends/numeric-480-1.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Dynamic Vibrant Sneaker Collabs](https://www.trendhunter.com/trends/prosperity-be-the-prize.md) - [Avocado-Inspired Tonal Lifestyle Shoes](https://www.trendhunter.com/trends/avocado-colorway-1.md)