# Beer Brand Baking Kits The Sam Adams Baking the American Dream Kit is Limited-Edition By Michael Hemsworth | Published 2022-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baking-the-american-dream-kit References: [snackandbakery](https://www.snackandbakery.com/articles/99766-sam-adams-launches-limited-edition-holiday-cookie-kit) & [brewingtheamericandream](https://www.brewingtheamericandream.com/)  The Sam Adams Baking the American Dream Kit is a new limited-edition [baking kit](https://www.trendhunter.com/trends/betty-crocker-bridgerton) from the Samuel Adams Brewing the American Dream philanthropic program as a way for consumers to whip up holiday treats this season. The kit comes with a one-of-a-kind cookie recipe along with all the dry ingredients necessary sourced from Hot Bread Kitchen with spices from [Colonel De Spices](https://www.trendhunter.com/trends/kinky-boots). The kit also comes with a Sam Adams pine glass cookie cutter to help bakers craft mini beer-inspired cookies that are perfect for serving to guests or bringing to a [cookie swap](https://www.trendhunter.com/trends/baileys-swap-the-small-talk-pack). Priced at $50, the Sam Adams Baking the American Dream Kit is available now for purchase online but will only be around through December 21, 2022. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 41% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Baking Kits:** Creating limited-edition baking kits with unique recipes and ingredients sourced from premium suppliers could be a new trend, attracting customers who enjoy cooking or baking at home. - **Collaborations:** Collaborating with philanthropic programs and premium ingredient suppliers to offer exclusive products and support a good cause could become a trend among businesses in various industries. - **Customized Kitchenware:** Designing and producing custom-made, unique kitchenware elements, such as cookie cutters customized after a brand's logo or image could open up new opportunities for kitchenware retailers looking to expand in the baking world. ### Who This Affects Most - **Beverage:** Beverage companies could collaborate with philanthropic programs and premium ingredient suppliers for exclusive baking kits with unique recipes that incorporate their products or flavors. - **Premium Ingredient Suppliers:** Partnering with philanthropic programs and beverage or food companies to provide custom-made ingredient kits with unique spices and ingredients that match the sponsor or partner's brand can attract new customers and lead to new business opportunities. - **Kitchenware Retailers:** Marketing customized cooking elements, such as logo or image personalized cookie cutters, as part of a brand baking kit can increase sales and potential market share for kitchenware retailers. ## Related on Trend Hunter - [Haunting Limited-Edition Beer Kits](https://www.trendhunter.com/trends/athome-seance-kit.md) - [Collaboration Holiday Baking Kits](https://www.trendhunter.com/trends/holiday-baking-kits.md) - [Celebratory Free Beers](https://www.trendhunter.com/trends/samuel-adams.md) - [Advanced Baking Kits](https://www.trendhunter.com/trends/reach-for-the-stars-shaker-cookie-kit.md) - [Gingerbread Dive Bars](https://www.trendhunter.com/trends/gingerbread-set.md) - [Cookie Shot Glass Kits](https://www.trendhunter.com/trends/cookie-shot-glasses.md) - [Cookie-Supported Beer Campaigns](https://www.trendhunter.com/trends/levain-bakery1.md) - [Branded Chocolate Cookie Kits](https://www.trendhunter.com/trends/festive-cookie-kit.md) - [Cake-Inspired Sweet Ales](https://www.trendhunter.com/trends/koffee-kake-ale.md)