# Ricemilk Baking Chips Enjoy Life's Allergy-Friendly Baking Morsels are Free from Gluten and Nuts By Laura McQuarrie | Published 2021-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baking-morsels References: [godairyfree.org](https://www.godairyfree.org/product-reviews/enjoy-life-white-baking-chips-reviews) & [enjoylifefoods](https://enjoylifefoods.com/collections/whats-new/products/white-chocolate-mini-chips?variant=39916347621514) [Enjoy Life's](https://www.trendhunter.com/trends/enjoy-hemp) newest baking morsels are allergy-friendly solutions for snacking and baking that are made without dairy. Th dark, semi-sweet and rich mini baking chips are made with a base of ricemilk and they are produced in a dedicated facility that's free from nuts and gluten. The formula is free from 14 allergens, which makes it easy to avoid common ingredients like eggs and grains. Perfect for a wide range of [allergy-friendly baking applications](https://www.trendhunter.com/trends/freeform), the morsels are vegan-friendly and they are said to have the same rich and creamy taste as milk chocolate baking chips. The chocolate used by Enjoy Life comes together thanks to unsweetened chocolate and cocoa butter (both [dairy-free](https://www.trendhunter.com/trends/every-body-eat-cookie-bites)) plus dried rice syrup that's dried into a powder. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 37% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Allergy-friendly Baking:** There is a growing market for baking products that cater to different allergies and dietary restrictions, presenting an opportunity for brands to innovate with alternative ingredients and formulations. - **Ricemilk-based Products:** As consumers become more health-conscious and environmentally aware, there is a demand for plant-based alternatives such as ricemilk-based products, which provide a viable and sustainable option for dairy-free options. - **Free-from Snacking:** With the rise in food allergies and intolerances, there is a need for free-from snacking options that cater to a wider audience, presenting an opportunity for brands to respond with innovative and flavorful products that don't compromise on taste or quality. ### Sectors Adopting This - **Food Manufacturing:** Food manufacturers have an opportunity to innovate with alternative ingredients and formulations to create allergy-friendly products to cater to a growing demand for healthier and more sustainable alternatives. - **Specialty Food:** Specialty food companies can capitalize on the growing trend of allergy-friendly, free-from snacking options by offering a wide range of products that cater to different allergies and dietary needs. - **Bakery & Confectionery:** Bakery and confectionery companies can develop innovative products that cater to different dietary needs, such as ricemilk-based chocolate chips, providing a dairy-free option for baking and snacking. ## Related on Trend Hunter - [Free-From Baking Chocolates](https://www.trendhunter.com/trends/guittard-dairyfree-chocolate.md) - [Soft-Baked Free-From Cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies.md) - [Indulgent Allergy-Friendly Snack Cups](https://www.trendhunter.com/trends/mini-cups.md) - [Allergy-Safe Cookies](https://www.trendhunter.com/trends/allergysmart.md) - [Plant-Based Baking Chips](https://www.trendhunter.com/trends/holiday-chocolate-chips.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/chocolate-chip-and-sugar-cookie-dough.md) - [Allergy-Friendly Vegan Chocolates](https://www.trendhunter.com/trends/plant-based-milk-chocolate.md) - [Plant-Based Baking Chocolates](https://www.trendhunter.com/trends/plantbased-chocolate-chips.md) - [Crunchy Oat Bites](https://www.trendhunter.com/trends/crunchy-oat-bites.md)