# Playful Bakery Mix Branding The Invisible Chef Baking Mix Packaging is Inviting and Approachable By Michael Hemsworth | Published 2016-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baking-mix References: [bakeryandsnacks](http://www.bakeryandsnacks.com/Manufacturers/Revealing-the-secrets-behind-The-Invisible-Chef-s-new-baking-mixes) & [theinvisiblechef](http://theinvisiblechef.com) Offering consumers a new lineup of products in the [bakery aisle](https://www.trendhunter.com/trends/quick-bread-muffin-mix) to choose from, The Invisible Chef Donuts and Dots baking mixes enable bakers to create fresh items whenever they want. A growing number of consumers are looking for fast, effective ways to enjoy their favorite foods and treats without having to do a lot of work. The Invisible Chef supports this shift with the Donuts and Dots mixes in addition to the [Jelly Belly](https://www.trendhunter.com/trends/jelly-belly-harry-potter) product lineup, as they are easy to pick up and make without having to have much experience. The packaging for The Invisible Chef baking mixes is playful, approachable and vibrant in order to convey the fun and rewarding process of making one's own desserts whenever they want them. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Convenient Baking Mixes:** Brands can capitalize on consumers' desire for easy-to-make desserts by offering convenient baking mixes. - **Do-it-yourself Desserts:** The trend of do-it-yourself desserts presents opportunities for brands to provide fun and rewarding baking experiences. - **Playful Packaging:** Brands can enhance the appeal of baking mixes by using playful and vibrant packaging that conveys the enjoyable process of creating desserts. ### Where This Applies - **Food & Beverage:** There is a disruptive innovation opportunity in the food and beverage industry to develop convenient baking mixes that cater to the growing demand for easy-to-make desserts. - **Consumer Goods:** In the consumer goods industry, brands can capitalize on the trend of do-it-yourself desserts by offering baking mixes that provide fun and rewarding experiences for consumers. - **Packaging:** The packaging industry can tap into the opportunity of creating playful and vibrant packaging designs that enhance the appeal of baking mixes and convey the enjoyable process of creating desserts. ## Related on Trend Hunter - [Bakery-Inspired At-Home Baking Mixes](https://www.trendhunter.com/trends/pillsbury-baking-products.md) - [Homemade-Inspired Baking Mixes](https://www.trendhunter.com/trends/brown-sugar-blondie-mix.md) - [Convenient Premium Cookie Mixes](https://www.trendhunter.com/trends/premium-cookie-mixes.md) - [Indulgent At-Home Baking Mixes](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes.md) - [Vanilla-Flavored Baking Blends](https://www.trendhunter.com/trends/simple-mills-1.md) - [Clean Recipe Cookie Mixes](https://www.trendhunter.com/trends/my-better-batch-cookie-mix.md) - [Cookie Dough Activity Kits](https://www.trendhunter.com/trends/cookie-dough-mixes.md) - [Classic Baking Mix Collections](https://www.trendhunter.com/trends/bobs-red-mill-1.md) - [Globally Inspired Baking Mixes](https://www.trendhunter.com/trends/oh-so-easy.md)