# Berry-Based Baking Dusts Waitrose's Strawberry and Raspberry Dusts Enhance At-Home Baking By Rebecca Byers | Published 2019-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baking-dusts References: [waitrose](https://www.waitrose.com/ecom/products/cooks-ingredients-strawberry-dust/477632-672323-672324) & [waitrose](https://www.waitrose.com/ecom/products/cooks-ingredients-raspberry-dust/781673-672921-672922) Part of [Waitrose's](https://www.trendhunter.com/trends/thomas-fudges-viennese-swirls) Cooks' Ingredients line, the Strawberry and Raspberry Baking Dusts are designed to be simple additions to food and drinks. Sold separately, the dusts are an easy way to infuse a range of culinary delights with [natural color, flavor and nutrients](https://www.trendhunter.com/trends/mccormick). Perfect for everything from [cakes and muffins](https://www.trendhunter.com/trends/dawn-foods-royal-steensma) to smoothies and milkshakes, these Baking Dusts from Waitrose's Cooks' Ingredients line are a great example of the type of products consumers are looking for in order to enhance at-home culinary experimentation while remaining under budget. Additionally, the products fall in line with new consumer priorities in terms of naturality and nutrition that make them a guilt-free indulgence. Also part of the grocery chain's Cooks' Ingredients line are tubes of freeze-dried strawberries and raspberries, also sold separately and similarly ideal for homebaking adventures. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Natural Food Additives:** The popularity of Waitrose's Strawberry and Raspberry Dusts demonstrates a trend towards using natural additives in food and drinks. - **Enhanced Culinary Experimentation:** Waitrose's Baking Dusts cater to the trend of consumers seeking products that allow them to enhance their at-home culinary experiments. - **Budget-friendly Culinary Enhancements:** The affordability of Waitrose's Cooks' Ingredients line meets the trend of consumers seeking cost-effective ways to enhance their food and drinks. ### Sectors Adopting This - **Food Additives:** The success of Waitrose's dusts highlights a disruptive innovation opportunity in the food additives industry to develop more natural and flavorful options. - **Consumer Packaged Goods:** Waitrose's Cooks' Ingredients line showcases an opportunity in the consumer packaged goods industry to offer affordable and versatile culinary enhancements. - **Baking Supplies:** The demand for Waitrose's Baking Dusts suggests a disruptive innovation opportunity in the baking supplies industry to create convenient and flavor-packed products. ## Related on Trend Hunter - [Artisan-Style Baking Mixes](https://www.trendhunter.com/trends/renshaw-baking.md) - [Mini Strawberry Jam Tarts](https://www.trendhunter.com/trends/strawberries-cream-tarts.md) - [Glitzy Collaboration Finishing Sugars](https://www.trendhunter.com/trends/mccormick-x-bridgerton.md) - [Indulgent At-Home Baking Mixes](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes.md) - [Fruit-Flavored Cookie Mixes](https://www.trendhunter.com/trends/soft-baked-cookie-mix.md) - [Freeze-Dried Fruit Powders](https://www.trendhunter.com/trends/loov-food.md) - [Fruity Icing-Topped Biscuits](https://www.trendhunter.com/trends/foxs-party-rings.md) - [Berry-Infused Salts](https://www.trendhunter.com/trends/infused-koyo-berry-salt.md) - [Festive Baking Finishing Sugars](https://www.trendhunter.com/trends/finishing-sugar.md)