# Low-Calorie Baking Sweeteners Zing's Baking Blend is a Five-Calorie Mix of Stevia and Cane Sugar By Laura McQuarrie | Published 2016-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baking-blend References: [trndmonitor](https://trndmonitor.com/sweetener-spotlight-born-sweet-zing-baking-blend/) & [zingstevia](https://www.zingstevia.com/en-ca/products/zing-baking-blend) Rather than opting to use an unhealthy refined sugar in their recipes for [baked goods](https://www.trendhunter.com/trends/king-arthur-baking-prebiotic-mix), consumers are now able to turn to a Baking Blend from Zing that boasts a healthy [low-calorie formula](https://www.trendhunter.com/trends/caloriefree-dessert-sauces). The five-calorie Baking Blend is made from a combination of stevia and pure cane sugar, which "bakes and browns like sugar so you can make golden-brown cakes and cookies with fewer calories." The product is packaged in a convenient tall cylindrical container with an easy-pour spout that snaps shut to maintain freshness. As many consumers shy away from the use of white sugar, they are seeking out [natural sweeteners](https://www.trendhunter.com/trends/sweet-freedom-glp-1). Without having to settle on just one all-natural sweetener solution, health-conscious consumers are able to take advantage of the benefits of both cane sugar and stevia for baking. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Baking:** Opportunity for developing innovative low-calorie baking products using alternative sweeteners. - **Natural Sweeteners:** Opportunity to capitalize on the demand for natural sweeteners by developing new blends and combinations. - **Convenient Packaging:** Opportunity to create user-friendly packaging solutions for baking ingredients. ### Where This Applies - **Food and Beverage:** Food companies can explore low-calorie baking products and natural sweeteners to meet the consumer demand for healthier options. - **Packaging:** Packaging companies can develop innovative containers and designs that cater to the needs of baking ingredient users. - **Health and Wellness:** Companies in the health and wellness industry can develop and market products that promote low-calorie baking and natural sweetener options. ## Related on Trend Hunter - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Free-From Liquid Sweeteners](https://www.trendhunter.com/trends/zerup.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Glycemic Inhibitor Sweetener Solutions](https://www.trendhunter.com/trends/nutraex-bisugar.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Low-Calorie Alternative Sweeteners](https://www.trendhunter.com/trends/sucralose-sweetener.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md)