# Time Traveler Bakery Branding This Bakery Visual Identity Communicates an Interest in Quality By Rebecca Byers | Published 2015-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bakery-visual-identity References: [retaildesignblog.net](http://retaildesignblog.net/2015/05/14/voyageur-du-temps-bakery-cafe-visual-identity-by-character/) & [charactersf](http://charactersf.com/projects/voyageur-du-temps) This example of a well-executed bakery visual identity hails from a recently launched cafe in Los Altos, California. Located inside a former railway station, the Voyageur de Temps bakery and cafe was brought to life by San Francisco-based creative agency Character, who did a terrific job at infusing the branding material with the spirit of quality craftsmanship. As Voyageur de Temps translates to time traveler, much of the packaging and in-store visuals designed by Character feature rough sketches of gears and geometric designs that appear like the notebook of someone building a time machine. The unique bakery visual identity boasts a logo taken from the Roman numeral for the number five on a French train station clock. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Branding:** Bakeries can attract customers with branding that takes inspiration from the vintage aesthetic and themes of quality craftsmanship. - **Geometric Design:** Incorporating rough sketches and geometric designs into packaging and in-store visuals can create a unique and eye-catching brand identity for bakeries. - **Concept-driven Branding:** Creating a bakery brand identity centered around a unique concept, such as time travel, allows for creative and distinct branding opportunities. ### Sectors Adopting This - **Bakery:** Bakeries can differentiate themselves from competitors by creating a strong and unique visual brand identity. - **Graphic Design:** Creative agencies specializing in graphic design can help bakeries develop unique and compelling brand identities. - **Marketing and Advertising:** Marketing and advertising firms can help bakeries effectively communicate their brand identity to attract and retain customers. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Retro Japanese-Inspired Cafe Designs](https://www.trendhunter.com/trends/postcard-bakery.md) - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md) - [Lebanese Food-Inspired Bakery Designs](https://www.trendhunter.com/trends/common-breads.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md)