# Vintage Biscotti Packaging The Biscotti Brothers Bakery Branding has an Especially Artisanal Look By Alyson Wyers | Published 2015-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bakery-branding References: [thedieline](http://www.thedieline.com/blog/2014/11/20/biscotti-brothers) The [Biscotti Brothers Bakery](https://www.trendhunter.com/trends/the-biscotti-company) branding has a distinctively artisanal vibe. Designed by Amy Pastre and Kathryn Whyte of [Stitch Design Co.](https://www.trendhunter.com/trends/kidslife), the packaging is minimalist with just a touch of color. The design has features like metallic ink and spot varnishes. This gives the new branding a premium feel as well as depth and dimension. The Biscotti Brothers Bakery branding consists of transparent plastic containers and a [vintage-inspired sticker label](https://www.trendhunter.com/trends/foxs-burtons). The labels have yellow trim and differently colored lettering to identify the flavor of the crunchy cookies. This includes a light yellow for lemon, a dark red for cranberry pistachio and brown for chocolate hazelnut. Amy Pastre and Courtney Roswon acted as creative directors for client Gerry Bennet out of Charleston, South Carolina. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisanal Packaging:** Opportunity for artisanal-inspired packaging designs with minimalistic elements and premium finishes. - **Vintage-inspired Branding:** Potential for vintage-themed branding to create a distinct and nostalgic appeal. - **Transparent Plastic Containers:** Growing trend of using transparent plastic containers for product packaging to showcase the contents and enhance visual appeal. ### Industries Being Reshaped - **Food and Beverage:** Potential for food and beverage companies to leverage artisanal packaging and vintage-inspired branding to differentiate their products. - **Design and Marketing:** Opportunity for design and marketing agencies specializing in packaging to create innovative, premium, and visually appealing designs. - **Print and Packaging:** Growing demand for transparent plastic containers in the print and packaging industry, creating opportunities for manufacturers and suppliers. ## Related on Trend Hunter - [Extra-Chocolaty Biscotti Products](https://www.trendhunter.com/trends/the-biscotti-company.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Exquisite Bakery Designs](https://www.trendhunter.com/trends/pastis-de-belm.md) - [Accessible Premium Biscuit Products](https://www.trendhunter.com/trends/border-biscuit.md)