# Whimsical Bakery Branding Oddds' Bread & Biscuit Brand Identity Boasts Conceptual Characters By Jana Pijak | Published 2015-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bakery-brand References: [behance.net](https://www.behance.net/gallery/31461555/Bread-Biscuit) Conceived by creative studio Oddds, this graphic design project promotes a [fictional bakery brand](https://www.trendhunter.com/trends/pastis-de-belm) that specializes in freshly baked breads and [biscuit snacks](https://www.trendhunter.com/trends/kinder-kinderini-biscuits). Appropriately named Bread & Biscuit, the fictional business is marketed with nostalgic promotional materials that feature conceptual characters. These characters include animal hybrids like a rabbit salmon, a beetle dragon fly and a deer butterfly. Oddds' illustrations are paired with vintage text and embody an old world theme. The masterpieces are whimsical in their overall aesthetic and promote Bread & Biscuit's menu in a fresh and inventive way. Though it promotes a conceptual bakery brand, this project will inspire business owners to think outside of the box when promoting a traditional product like bread. Though [artisanal bakeries](https://www.trendhunter.com/trends/deli-kitchen-bakery-products) aren't a new concept, this fictional bakery uses whimsical imagery to set itself apart from competing examples. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 77% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nostalgic Branding:** Opportunity for businesses to create nostalgic and whimsical branding to differentiate themselves in competitive markets. - **Conceptual Characters:** Exploring the use of imaginative characters in promotional materials to add a unique and creative touch to products or services. - **Fresh and Inventive Marketing:** Innovative approaches to product marketing that combine unconventional visuals and messaging to captivate consumers' attention. ### Who This Affects Most - **Food and Beverage:** Incorporating whimsical branding and conceptual characters can disrupt the traditional food and beverage industry by appealing to customers' emotions and creating a memorable experience. - **Graphic Design:** Embracing the use of imaginative characters and nostalgia in graphic design projects can revolutionize branding strategies and help businesses stand out in a crowded market. - **Artisanal Bakeries:** Artisanal bakeries can consider adopting whimsical branding and conceptual characters to differentiate themselves in the competitive bakery industry and attract a broader customer base. ## Related on Trend Hunter - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Lebanese Food-Inspired Bakery Designs](https://www.trendhunter.com/trends/common-breads.md) - [Collaboration Cartoon Biscuit Ranges](https://www.trendhunter.com/trends/biscuiteers-x-disney-collection.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md) - [Goofy Gluten-Free Bread Ranges](https://www.trendhunter.com/trends/glutenfree-bread-range.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md)