# Forgiving Cookie Ads The Bakers Romany Creams Choc Biscuits Campaign is Deliciously Charming By Meghan Young | Published 2013-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bakers-romany-creams-choc-biscuits References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/bakers-romany-creams-choc-biscuits-all-is-forgiven/) & [mcsaatchiabel.co.za](http://www.mcsaatchiabel.co.za) The Bakers Romany Creams Choc Biscuits ad campaign looks so delicious that people might not even notice the slight discrepancies at first. In a way, that is the point. The chip on the tea cup and the rip in the tablecloth is not worth getting upset over especially when there are [chocolate cream cookies](https://www.trendhunter.com/trends/moms-magic) involved. Hence the tag line, 'All is forgiven.' Conceived and executed by M&C Saatchi Abel, an ad agency based in Johannesburg, South Africa, the Bakers Romany Creams Choc Biscuits ad campaign is clearly created to target women. The pretty porcelain and tea time theme is too feminine otherwise. With art direction and copy writing by Mick & Nick as well as photography by Clive Stuart, the [print ads](https://www.trendhunter.com/trends/cadbury-twirl-campaign) are pretty flawless, minus the [purposeful imperfections](https://www.trendhunter.com/trends/effortiseverything), of course. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Forgiving Advertising:** Opportunity to create ad campaigns that focus on imperfections and present products in a charming and forgiving way. - **Feminine Targeting:** Opportunity to market products towards a female audience using elegant and delicate themes. - **Sensory Experience:** Opportunity to immerse consumers in a sensory experience by highlighting the delicious and aesthetic qualities of a product. ### Industries Being Reshaped - **Food and Beverage:** Opportunity to create advertising campaigns that focus on the taste and aesthetic qualities of food and beverage products. - **Advertising:** Opportunity for advertising agencies to develop campaigns that focus on unique and different approaches to showcasing products. - **Photography:** Opportunity for photographers to use their skills to create visually appealing and charming images of products for advertising campaigns. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Celebratory Biscuit Campaigns](https://www.trendhunter.com/trends/mcvities-chocolate-digestives.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Slab-Style Cookies](https://www.trendhunter.com/trends/perfectly-imperfect-cookie.md) - [Privileged Cookie Campaigns](https://www.trendhunter.com/trends/born-of-two-icons.md)