# Bonus Product Branding Baker's Dozen Eggs Packaging is Best Satisfies the Generous Cook By Amelia Roblin | Published 2012-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baker-s-dozen-eggs-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/06/bakers-dozen-egg-carton-concept.html) & [beachpackagingdesign](http://www.beachpackagingdesign.com/) The consumer will rarely be the recipient of extra goods unless he's buying into a company's clever economic scheme, but [Baker's](https://www.trendhunter.com/trends/entenmanns-bakers-delights) Dozen Eggs packaging appeals on a different level. The unusually-shaped carton of eggs has been reorganized and expanded to fit 13 shells instead of the usual 12. The increase is a sweet idea that references the concept of a fixed quantity, one dozen, and the notion of a baker's dozen, which includes one more of such goods. The chicken's yield is a particularly relevant product, as it's one of the staple ingredients in any [pastry chef's or cake maker's pantry](https://www.trendhunter.com/trends/egg-n-easy-plus). To hold the eggs, Beach Packaging Design's Randy Ludacer established a hexagonal arrangement of the [paper eggcups](https://www.trendhunter.com/trends/affordable-eggs) for a much more snug fit. (13aker's) Baker's Dozen Eggs packaging promises an extra shell in every box, seemingly in the bountiful spirit of the chef. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Custom Packaging:** Opportunity to create unique and eye-catching packaging designs that stand out on store shelves. - **Product Expansion:** A rising trend of offering consumers bonus or extra products to add value and differentiate from competitors. - **Niche Market Targeting:** Targeting specific consumer groups, such as pastry chefs, with specialized packaging and bonus product offerings. ### Industries Being Reshaped - **Food Packaging:** Opportunity to incorporate innovative and functional designs to enhance the consumer experience and differentiate brands. - **Bakery:** Bakeries can explore innovative product packaging and promotions to attract customers and increase sales. - **Confectionery:** Opportunity to offer bonus or extra products in confectionery packaging to create a unique selling proposition. ## Related on Trend Hunter - [Cost-Conscious Egg Cartons](https://www.trendhunter.com/trends/cartons-of-eggs.md) - [Value-Sized Free Range Eggs](https://www.trendhunter.com/trends/happy-egg-co.md) - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Retailer-Exclusive Product Packaging](https://www.trendhunter.com/trends/sams-club-2.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/tesco-easter-eggs.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md)