# Educational Baking Platforms Fleischmann's Launches Social Baking Site For Canadians, BakeGood.ca By Niko Pajkovic | Published 2022-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bakegood References: [mailchi.mp](https://mailchi.mp/ec82526bbc01/fleischmanns-launches-bakegoodca-a-social-and-educational-online-community-for-canadian-bakers-of-all-skill-levels?e=[UNIQID) & [bakegood](https://bakegood.ca/)  At the tail end of 2021 iconic baking brand [Fleischmann’s](https://www.trendhunter.com/trends/fleischmanns-quickrise-plus) announced the launch of BakeGood.ca, a new online hub designed to connect Canadian bakers of varying skill levels and provide them with access to a range of baking-related resources. According to the company, the aim of the new platform was twofold: to create resources where bakers could enhance their technical skills through free video tutorials created by Canadian pros and, at the same time, provide aspiring bakers with a communal space to connect with one another and try out new recipes. Key to the new platform is an education series called Bake Good Academy, in which a range of accomplished bakers, chefs, and influencers share their own baking tips and tricks for both seasonal and year-round treats. “The past year and a half has revealed a renewed passion for baking in Canadians,” says Sandro D’Ascanio, General Manager, ACH Food Companies, Canada. “The purpose of BakeGood is to form a community around this shared passion, somewhere that beginner, experienced, and all those bakers in between can become the best bakers they can be — together.” Image Credit: BakeGood ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 86% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Online Baking Education:** Opportunity for other baking brands to launch online learning platforms to educate and connect with aspiring and skilled bakers. - **Community-driven Baking:** Potential for new social media platforms and apps to facilitate community-driven baking experiences and build a community around shared baking passions. - **Celebrity Chef-led Baking Tutorials:** Opportunity for other food brands to collaborate with celebrity chefs and influencers to create online baking education and recipe sharing platforms. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry could leverage online baking education and community-building to connect with customers and promote their brand. - **E-learning:** Opportunity for the e-learning industry to develop platforms and tools for baking education, partnering with baking brands and chefs to create interactive baking courses. - **Social Media:** Social media companies could further facilitate community-driven baking experiences through features such as targeted recipe sharing, online contests, and virtual events. ## Related on Trend Hunter - [Casual Baking Class Concepts](https://www.trendhunter.com/trends/the-baking-social.md) - [Subscription-Based Baking Kits](https://www.trendhunter.com/trends/the-pastry-project.md) - [Premium Baking Mixes](https://www.trendhunter.com/trends/premium-baking-mixes.md) - [Celebrational Foolproof Baking Packs](https://www.trendhunter.com/trends/duncan-hines-epic-baking.md) - [AI-Powered Bakery Pop-Ups](https://www.trendhunter.com/trends/betty-crocker-dream-bake-studio.md) - [Kid-Friendly Baking Experiences](https://www.trendhunter.com/trends/kidfriendly-baking-experience.md) - [Kid-Friendly Baking Clubs](https://www.trendhunter.com/trends/raddish-baking-club.md) - [Savory Bread-Making Mixes](https://www.trendhunter.com/trends/savory-bread-mix-kits.md) - [CSR Baking Initiatives](https://www.trendhunter.com/trends/baking-a-better-tomorrow.md)