# Spicy Reduced Fat Chips The Baked Ruffles Flamin’ Hot Have 65% Less Fat Than the Original By Michael Hemsworth | Published 2020-10-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baked-ruffles-flamin-hot References: [preparedfoods](https://www.preparedfoods.com/articles/124586-new-salty-snacks-from-frito-lay) & [fritolay](http://www.fritolay.com/) The Baked [Ruffles](https://www.trendhunter.com/trends/ruffles-spicy-dill-pickle) Flamin’ Hot snack chips are a new offering from [Frito-Lay](https://www.trendhunter.com/trends/frito-lay-1) that is sure to satisfy consumers seeking out a way to indulge cravings for spicy snacks without all the associated fat. The chips feature 65% less fat than other potato chips on the market, but are crafted with the brand's signature ridges to make them perfect for those with a penchant for the original Ruffles. The snack is covered in the Flamin' Hot flavoring found on [Cheetos](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq) to help cross the lines between the two snack ranges. The Baked Ruffles Flamin’ Hot snack chips are focused on delivering exceptional crunch and heat, while also helping to reduce the amount of fat in a commonly enjoyed snack. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Reduced-fat Snacks:** There is an opportunity for food companies to create reduced-fat versions of popular snack foods to cater to health-conscious consumers. - **Spicy Snacks:** Companies can tap into the growing demand for spicy snacks by creating products with unique and bold flavors. - **Cross-brand Flavors:** There is a trend in creating cross-brand flavors that can help appeal to a wider audience and provide an innovative edge to the product line. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore opportunities to create healthier versions of popular snack foods while still maintaining the flavor profile and texture that consumers crave. - **Snack Foods:** Snack food companies can create new and innovative flavors to cater to consumers' increasing demand for unique taste experiences. - **Marketing and Advertising:** Marketing and advertising firms can play a role in developing creative cross-branding strategies that appeal to consumers' desire for new and exciting products. ## Related on Trend Hunter - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Spiced Pickle-Forward Snack Chips](https://www.trendhunter.com/trends/ruffles-spicy-dill-pickle.md) - [Savory-Sweet Popped Potato Snacks](https://www.trendhunter.com/trends/popchips-sweet-heat.md) - [Flavor Mashup Potato Chips](https://www.trendhunter.com/trends/cheddar-sour-cream.md) - [Extra-Spicy Corn Chip Snacks](https://www.trendhunter.com/trends/fritos-flamin-hot-barbq.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md) - [Tasty Low-Salt Snack Chips](https://www.trendhunter.com/trends/walkers-max-snack-chips.md) - [Spicy Pickle-Flavored Chips](https://www.trendhunter.com/trends/spicy-dill-pickle.md)