# Footlong Potato Chips The BAKED Lay's Footlong at Subway Has a Crispy, Crunchy Layer By Laura McQuarrie | Published 2023-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baked-lays-footlong References: [benzinga](https://www.benzinga.com/pressreleases/23/03/n31237645/baked-lays-and-subway-debut-new-footlong-crisp-to-celebrate-national-potato-chip-day) & [fritolay](http://www.fritolay.com/)  In celebration of National Potato Chip Day, Lay's teamed up with [Subway](https://www.trendhunter.com/trends/lays-kettle-cooked-buffalo-chicken-dip) to create the [BAKED Lay's](https://www.trendhunter.com/trends/new-lays-chips) [Footlong](https://www.trendhunter.com/trends/subways-sidekicks), a 12-inch crisp. This extra-long chip was mindfully made to be the perfect size for the Subway Series footlong and it adds a layer of crunch to the sandwich. This collaboration can only be experienced on one day (March 14th) exclusively at a Subway restaurant in Frisco, Texas. Guests who purchase a Subway Series footlong meal can add on a BAKED Lay's Footlong, free of charge, while supplies last. Potato chips make a surprisingly delicious addition to sandwiches, adding a crunchy texture and a salty flavor that elevates an ordinary mealtime experience. Already, many consumers are in the habit of adding potato chips to their sandwiches but this crispy creation is perfectly optimized for a classic sub. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 78% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **National Potato Chip Day:** Opportunity to collaborate with restaurants and offer exclusive, limited edition products to celebrate niche holidays. - **Adding Chips to Sandwiches:** Innovation opportunity to create customized chips with unique flavors and textures to add to sandwich offerings in restaurants and at-home. - **Optimizing Chips for Sandwiches:** Opportunity to create chips specifically tailored for use in sandwiches, which can provide a unique selling point to differentiate from competitors. ### Who This Affects Most - **Fast Food:** The fast food industry can capitalize on collaborations with snack companies to promote sales and exclusive products celebrating holidays. - **Snack Food:** The snack food industry can innovate by creating new products or collaborating with restaurants to offer unique flavors and formats for adding to sandwiches. - **Food Service:** Food service companies can create and offer customized chips specifically optimized for use in sandwiches to enhance the overall customer experience. ## Related on Trend Hunter - [Game Day Snack-Inspired Chips](https://www.trendhunter.com/trends/lays-kettle-cooked-buffalo-chicken-dip.md) - [Footlong Snack Collections](https://www.trendhunter.com/trends/subways-sidekicks.md) - [Topping-Packed QSR Nachos](https://www.trendhunter.com/trends/doritos-footlong-nachos.md) - [Decadent Footlong Cookies](https://www.trendhunter.com/trends/footlong-cookies.md) - [Footlong QSR Cookies](https://www.trendhunter.com/trends/subway-footlong-cookie.md) - [Footlong Variety Options](https://www.trendhunter.com/trends/footlong-sidekicks-and-dippers.md) - [Limited Edition QSR Nachos](https://www.trendhunter.com/trends/subway-canada-1.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Supersized Cream-Filled Cookies](https://www.trendhunter.com/trends/oreo-footlong.md)