# Plant-Based Baked Kibbles Petaluma is the First Baked & Plant-Based Formula for All Adult Breeds By Laura McQuarrie | Published 2021-06-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/baked-kibble References: [prnewswire](https://www.prnewswire.com/news-releases/sustainability-focused-pet-care-startup-petaluma-inc-launches-plant-based-diet-for-dogs-301311582.html) & [feedpetaluma](https://www.feedpetaluma.com/products/adult-baked-dog-food) Petaluma is the world's first plant-based formula and baked kibble for adult dogs of all breeds and it helps to meet a dog's nutritional requirements in an environmentally responsible way. Created to challenge the pet food industry's dependence on factory-farmed animal protein, the pet care start-up notes that "Dogs account for 20% of all U.S. meat consumption, which is equivalent to the 69 million people in California and Texas combined." The first formula from the brand, the Roasted Peanut Butter & Sweet Potato Flavor, is made with more than 50% organic ingredients and various sources of plant-based protein from chickpeas, peanuts, brown rice and yeast. A cup of Petaluma has over 33 grams of protein and pets can get the essential nutrients they need without any animal ingredients. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Pet Food:** The trend of plant-based pet food is growing as consumers seek more sustainable and ethical alternatives to traditional animal protein-based pet food. - **Baked Kibble:** Baked kibble is a new trend in pet food that offers a healthier option than traditional extruded kibble. - **Organic Ingredients:** Organic ingredients are becoming more important to pet food consumers, as they seek healthier options for their pets. ### Who This Affects Most - **Pet Food:** Pet food companies can explore plant-based and organic ingredients to offer consumers more sustainable and healthy options for their pets. - **Sustainable Agriculture:** The trend toward plant-based pet food presents an opportunity for sustainable agriculture to grow alternative protein sources like chickpeas, peanuts, and brown rice. - **Nutrition & Wellness:** The rise of plant-based and organic pet food presents a disruptive innovation opportunity for nutrition and wellness companies to develop better and more sustainable formulations for pets. ## Related on Trend Hunter - [Plant-Powered Senior Dog Foods](https://www.trendhunter.com/trends/senior-dog-food.md) - [No-Meat Dog Meals](https://www.trendhunter.com/trends/pawco.md) - [Plant-Based Dog Treat Mixes](https://www.trendhunter.com/trends/pet-treat-mix.md) - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Oven-Baked Dog Foods](https://www.trendhunter.com/trends/oven-baked-dog-food.md) - [Plant-Powered Kibbles](https://www.trendhunter.com/trends/wild-earth-dog-food.md) - [Planet-Friendly Dog Foods](https://www.trendhunter.com/trends/the-pack.md) - [Plant-Powered Dog Jerky Treats](https://www.trendhunter.com/trends/dog-jerky.md) - [Pet-Focused Plant-Based Recipes](https://www.trendhunter.com/trends/plantbased-recipes-for-dogs.md)