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# Colorful Collegiate Cookie Cakes
New York's Baked in Color is Selling Cakes in College Colors

By Katherine Pendrill | Published 2018-04-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/baked-in-color
References: [delish](https://www.delish.com/food/a19809824/school-colors-cookie-cakes/) & [bakedincolor](http://www.bakedincolor.com/occasions/)

With graduation season in full swing, the New York-based bakery Baked In Color is offering custom cookie cakes in college colors. With these colorful collegiate cakes, consumers can celebrate their graduation with something much sweeter than a grad cap.

Baked in Color is a popular bakery known for its [rainbow-colored chocolate chip cookies](https://www.trendhunter.com/trends/new-confetti-cookie) and custom cookie cakes. Now the bakery is offering its cookie cakes in the colors of whatever college a student is graduating from. In addition to the colorful exterior, the cakes also boast a chewy texture studded with chocolate chips for a deliciously sweet graduation treat.

With the cakes available for delivery nationwide, the colorful desserts are the perfect way for graduates to share their special day with friends and family.

Image Credit: *Baked in Color.*

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 13% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Custom Cookie Cakes:** Creating personalized cake options allows for unique and tailored celebratory experiences.
- **Colorful Graduation Desserts:** Using vibrant colors in desserts enhances the celebratory atmosphere and adds a touch of fun.
- **Nationwide Delivery:** Offering delivery services expands the market reach and accessibility to a wider customer base.

### Industries Being Reshaped

- **Bakery:** Innovative bakeries can explore new ways to customize cakes and desserts for various occasions, like graduations.
- **Event Planning:** With colorful and personalized dessert options, event planners can incorporate unique graduation treats into their offerings.
- **Gifts and Celebrations:** Companies specializing in celebratory gifts can collaborate with bakeries to offer personalized graduation treats for customers.

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