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# Caffeine-Infused Brownies
These Get Up and Go Baked Goods Pack One Cup of Joe

By Thomas Wade-West | Published 2013-10-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/baked-goods
References: [dudeiwantthat](http://www.dudeiwantthat.com/food/novelty/get-up-and-go-caffeinated-baked-goods.asp)

For those looking for an alternative to their morning cup of coffee, consider grabbing one of these Get Up and Go baked goods. These brownies claim to pack one cup of coffee into each baked snack.

These brownies are not only [caffeine-infused](https://www.trendhunter.com/trends/charge-chocolate), but delicious. The company has chocolate brownies available, as well as cookies, blondies and muffins that will have you with a whole morning's necessity -- breakfast and coffee -- in one go.

The varieties are sold by the three, six or 12 pack. The Get Up and Go snacks are perfect for people on the go in the morning, or those who are looking for an alternative to drinking coffee or energy drinks. The Get Up and Go [brownies, muffins, cookies and blondies](https://www.trendhunter.com/trends/sweet-addisons) are available from direct order through the website.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 14% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Caffeine-infused Baked Goods:** Opportunity to explore the potential of infusing caffeine into various baked goods to create functional food products.
- **Breakfast On-the-go:** Opportunity to innovate convenient breakfast options that combine food and caffeine for busy customers.
- **Alternative Energy Sources:** Opportunity to develop and market alternative energy sources to traditional coffee and energy drinks.

### Sectors Adopting This

- **Bakery:** Bakeries can explore the possibility of incorporating caffeine into their baked goods to create novel and functional snacks.
- **Food and Beverage:** Companies in the food and beverage industry can explore the trend of combining caffeine and food to develop new products that cater to on-the-go consumers.
- **Energy Drinks:** Energy drink companies can consider developing and marketing alternative energy sources to traditional coffee and energy drinks to cater to the growing demand for convenient, functional, and healthy foods.

## Related on Trend Hunter

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- [Indulgent Caffeinated Snacks](https://www.trendhunter.com/trends/caffeinated-snacks1.md)
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- [THC-Infused Coffees](https://www.trendhunter.com/trends/thc-infused-coffee.md)
- [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md)
