# Vegetable-Rich Baked Crackers Goldfish Veggie Crackers Contain a Third of a Serving of Vegetables By Laura McQuarrie | Published 2019-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baked-crackers References: [myrecipes](https://www.myrecipes.com/news/goldfish-veggie-crackers) & [campbellsoup](https://www.campbellsoup.ca/our-brands/snacks/goldfish/) Soon, the classic Goldfish baked crackers will be available as Veggie Crackers, introducing consumers to a satisfying way to sneak more vegetables into their daily diet. The Veggie Goldfish Crackers are set to be launched in Cheesy Tomato and Sweet Carrot varieties, which contain a third of a serving of tomatoes and carrots, respectively, per each serving size. These new versions of a [classic cracker snack](https://www.trendhunter.com/trends/goldfish-halloween-packs) are especially nutrient-rich, now not only offering wholesome snacks that are made from whole grains and real cheese but also [vibrant colors that are plant-based](https://www.trendhunter.com/trends/hain-celestial-garden-veggie-snacks). According to Carlos Abrams-Rivera, senior vice-president and president of [Campbell Snacks](https://www.trendhunter.com/trends/pumpkin-spice-grahams), "There’s even more opportunity as we go forward, inspired by our single mission, the idea of actually—you’ll be seeing coming up next year—bringing real vegetable solutions into our Goldfish platform." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Increased Vegetable Consumption:** The launch of Veggie Goldfish Crackers highlights the trend of consumers seeking to incorporate more vegetables into their daily diet. - **Plant-based Color Additives:** The vibrant plant-based colors in the Veggie Goldfish Crackers reflect the growing trend of using natural, plant-derived color additives in food products. - **Expansion of Vegetable Snack Options:** The introduction of Cheesy Tomato and Sweet Carrot varieties in the Veggie Crackers demonstrates the trend of expanding vegetable-based snack options in the market. ### Industries Being Reshaped - **Snack Food Industry:** The launch of Veggie Goldfish Crackers presents an opportunity for snack food companies to tap into the growing demand for healthier and vegetable-rich snack options. - **Food Color Additives Industry:** The use of natural, plant-based color additives in Veggie Goldfish Crackers presents a disruptive innovation opportunity for the food color additives industry to cater to the trend of clean labeling and natural ingredients. - **Nutritional Supplements Industry:** The nutrient-rich Veggie Goldfish Crackers could inspire companies in the nutritional supplements industry to explore new ways of incorporating vegetables into their products, offering convenient and appealing options for consumers. ## Related on Trend Hunter - [Chip-Inspired Fish Crackers](https://www.trendhunter.com/trends/chipinspired-fish-crackers.md) - [Supersized Cheesy Crackers](https://www.trendhunter.com/trends/goldfish-mega-bites.md) - [Piquant Flavor-Packed Crackers](https://www.trendhunter.com/trends/goldfish-crisps.md) - [Clean Label Veggie-Based Snacks](https://www.trendhunter.com/trends/garden-veggie-snacks-products.md) - [Hidden Vegetables Snack Crackers](https://www.trendhunter.com/trends/pure-organic-baked-crackers.md) - [Cheesy Veggie-Made Crackers](https://www.trendhunter.com/trends/cheddar-pop-mmms.md) - [Creamy Condiment Snack Crackers](https://www.trendhunter.com/trends/goldfish-awesome-sauce.md) - [Tangy Pickle Cracker Snacks](https://www.trendhunter.com/trends/goldfish-spicy-dill-pickle.md) - [Dessert-Flavored Graham Crackers](https://www.trendhunter.com/trends/goldfish-sweet-grahams.md)