# High-Fiber Cake Snacks The Baked Cake Slices Come in Two Flavor Options By Michael Hemsworth | Published 2022-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baked-cake-slices References: [foodbev](https://www.foodbev.com/news/finsbury-announces-launch-of-hfss-compliant-brand-baked/) & [finsburyfoods](https://finsburyfoods.co.uk)  The Baked cake slices have been announced by the [Finsbury Food Group](https://www.trendhunter.com/trends/bundt-cakes) in the UK as a series of snacks for consumers to enjoy as a healthier option when cravings strike. The cake slices maintain an HFSS-compliant recipe that's high in fiber and low in calories, and come in two flavors including Sticky Toffee and Lemon Drizzle. The slices are being launched at [Tesco](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices) locations for in-store and online purchase with five slices retailing for £1.60. The snacking-friendly products are sure to be a hit amongst those with a penchant for baked goods. Head of Brands and Marketing in Cake at Finsbury Food Group Daryl Newlands commented on the new Baked cake slices saying, "When conducting market research for Baked, it was clear to us that there was a lack of variety within the health and wellbeing space, with only Vegan offerings or Malt Loafs available. We recognised an opportunity to develop a standout brand that produces baked goods which comply with the HFSS restrictions coming into play, ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 40% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Healthy Cake Snacks:** Opportunity to capitalize on consumers' desire for healthier snacking options. - **Hfss-compliant Baked Goods:** Opportunity to meet the increasing demand for snacks that meet the HFSS restrictions. - **Innovative Flavor Options:** Opportunity to differentiate from competitors with unique and tasty flavor offerings. ### Where This Applies - **Bakery Industry:** Opportunity for bakeries to expand their product lines with healthier baked goods. - **Health and Wellness Industry:** Opportunity for health and wellness brands to partner with bakeries to offer healthier snacking options. - **Retail Industry:** Opportunity for retailers to cater to the increasing demand for healthier snacking options with HFSS-compliant baked goods. ## Related on Trend Hunter - [Lunch-Friendly Cake Slices](https://www.trendhunter.com/trends/mr-kipling-lunchbox-slices.md) - [Crispy Fiber-Rich Snack Slices](https://www.trendhunter.com/trends/go-ahead-fruit-slices.md) - [Dessert-Inspired Pudding Loafs](https://www.trendhunter.com/trends/soreen-sticky-toffee-loaf.md) - [Free-From Fall Snack Cakes](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices.md) - [Prepackaged Reduced Sugar Cakes](https://www.trendhunter.com/trends/mr-kipling-deliciously-good.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Nutritious Reformulated Snack Bars](https://www.trendhunter.com/trends/go-ahead-fruit-oat-bakes.md) - [Everyday Indulgence Loaf Cakes](https://www.trendhunter.com/trends/mr-kipling-loaf-cakes.md) - [Fiber-Rich Puffed Oat Snacks](https://www.trendhunter.com/trends/puffed-oat-cakes.md)