# Protein-Rich Plant-Based Desserts Baked by Sticky Debuted a New Dessert Range Powered by Just One By Michael Hemsworth | Published 2025-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baked-by-sticky References: [vegconomist](https://vegconomist.com/products-launches/baked-by-sticky-high-protein-desserts-eat-justs-plant-based-protein/) & [bakedbysticky](https://bakedbysticky.com/)  The Baked by Sticky dessert brand from the [Sticky Fingers](https://www.trendhunter.com/trends/handels-ice-cream-sticky-fingers) bakery in Washington D.C. has announced a new range of dessert options that are packed with plant-based protein to make dessert time more permissible. The product range includes cookies and brownies that are plant-based in their formulation, which is further supported by the [Just One](https://www.trendhunter.com/trends/just-one-protein) mung bean protein powder from [Eat Just](https://www.trendhunter.com/trends/just-mayo-and-just-ranch). The cookies feature 10-grams of protein in each serving with the brownies packed with 12-grams, while all of them are vegan-friendly, Kosher and crafted with real food ingredients. President Doron Petersan spoke on the new Baked by Sticky range saying, "What better way to meet your macros. It’s a cookie that hits like the ones you grew up with, only now it works harder for you. No one should be afraid to enjoy dessert.” Image Credit: Baked By Sticky ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 74% | Activity: 84% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-enhanced Desserts:** The integration of plant-based protein into traditional desserts offers new avenues for health-conscious consumers seeking indulgent yet nutritious options. - **Mung Bean Protein Innovation:** Leveraging mung bean protein powder, companies can transform classic dessert recipes into high-protein vegan alternatives without sacrificing taste or texture. - **Permissible Indulgence:** The shift toward desserts that support dietary goals demonstrates a growing demand for products that align with both pleasure and nutritional standards. ### Who This Affects Most - **Plant-based Foods:** The plant-based food industry is evolving to incorporate novel protein sources into mainstream products, creating opportunities for more diverse dietary offerings. - **Alternative Protein:** The alternative protein industry is expanding its applications beyond meat substitutes, using ingredients like mung bean powder to enhance everyday food items. - **Bakery and Confectionery:** Incorporating functional ingredients into traditional bakery products is revolutionizing the sector by merging indulgence with wellness attributes. ## Related on Trend Hunter - [Glazed Protein Brownies](https://www.trendhunter.com/trends/prime-bites-protein-brownies.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Protein Cake Cups](https://www.trendhunter.com/trends/caramel-apple-cup-cake.md) - [Protein-Rich Brownie Treats](https://www.trendhunter.com/trends/sweet-addisons.md) - [Nutritionally Informed Vegan Snacks](https://www.trendhunter.com/trends/pulsin-protein-and-brownie-bars.md) - [Dessert-Inspired Protein Bar Lineups](https://www.trendhunter.com/trends/raw-protein-bars.md) - [High-Protein Layered Desserts](https://www.trendhunter.com/trends/tiramisu.md) - [Dessert-Inspired Protein Snacks](https://www.trendhunter.com/trends/day-out-peanut-butter-crunch.md) - [Protein Cookie Doughs](https://www.trendhunter.com/trends/protein-cookie-dough.md)