# Candy Bar-Infused Cookies These Baked by Rich’s Cookies are Made with Nestlé By Michael Hemsworth | Published 2023-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baked-by-richs-cookies References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/new-cookie-concept-to-boost-bakery-sales-09-03-2023/) & [richs](https://www.richs.co.uk/what-we-do/)  These [Baked by Rich’s](https://www.trendhunter.com/trends/chips-ahoy-baked-bites-blondie) cookies are being launched as a series of sweet treats for helping retailers to provide shopper with a series of delicious indulgences with familiar ingredients. The cookies were created in partnership with [Nestlé Professional](https://www.trendhunter.com/trends/nestle-professional) and come as a thaw and serve option for retailers to provide to shoppers. The cookies come in several varieties that make use of Nestlé-branded candies for their toppings including Aero Bubbles Peppermint, [Quality](https://www.trendhunter.com/trends/nestl-easter-eggs) Street Matchmakers Zingy Orange and Little Rolo. Priced at £2.29 for a bag of four cookies, the product only needs to be defrosted to be served and has a five-day shelf life. Sals, Marketing & R&D Director John Want spoke on the new Baked by Rich’s cookies saying, "This straightforward solution to selling freshly baked goods also helps businesses to mitigate waste; retailers only need to defrost what they know will sell each day. Sites with an in-store bakery can also save on energy costs as the thaw and serve concept doesn’t require use of the oven." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 25% | Activity: 54% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy-inspired Baked Goods:** There is an opportunity for bakeries and food manufacturers to create baked goods that feature candy-inspired toppings and flavors. - **Thaw-and-serve Baked Goods:** Retailers and food manufacturers can look into creating more thaw-and-serve baked goods to reduce waste and lower energy costs. - **Branded Ingredient Collaborations:** Collaborations between food manufacturers can lead to new, innovative products that incorporate well-known food brands in unique ways. ### Where This Applies - **Bakery:** Bakeries can create candy-inspired baked goods to offer customers a unique treat that stands out from traditional baked goods. - **Food Manufacturing:** Food manufacturers can collaborate with other popular brands to create innovative products and increase brand recognition. - **Retail:** Retailers can offer thaw-and-serve baked goods to reduce waste and save on energy costs while still providing fresh-baked options for customers. ## Related on Trend Hunter - [Coffee Shop-Inspired Cookie Products](https://www.trendhunter.com/trends/richs-cookies.md) - [Treat Shop-Inspired Cookies](https://www.trendhunter.com/trends/our-specialty-treat-shop-cookie-lineup.md) - [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md) - [Convenience Store Bakery Products](https://www.trendhunter.com/trends/richs-bakery-products.md) - [Retail-Ready Cookie Displays](https://www.trendhunter.com/trends/richs-retailready-merchandiser.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/nestl-sharing-bags.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Indulgent In-Store Bakery Cookies](https://www.trendhunter.com/trends/cadbury-dairy-milk-chocolate-orange-cookies.md) - [Ready-to-Serve Restaurant Baked Goods](https://www.trendhunter.com/trends/richs-bakery-snacks.md)