# DIY Sourdough Kits 'Bake Your Own' Makes All-Natural Bread That Can Be Prepared from Frozen By Laura McQuarrie | Published 2016-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bake-your-own References: [bakeyourown.nl](http://bakeyourown.nl/zakelijk/product-info-and-guidelines/) & [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2015/us/products/view/product_id:23028/cat:26418) 'Bake Your Own' makes it possible for consumers to enjoy freshly baked bread from frozen, with a customizable twist. The [all-natural sourdough](https://www.trendhunter.com/trends/izzio-organic-artisan-sandwich-breads) used by Bake Your Own is specifically designed for freezer storage and allows anyone to prepare high-quality [artisan bread at home](https://www.trendhunter.com/trends/bakehouse-bread-co) in just about a half an hour, once the dough has been defrosted. Once the sourdough has been thawed for a few hours, it can be cut into any shape. From there, it can be brushed with water and a variety of toppings can be added to create a variety of sweet or savory bread flavors. After toppings have been added, the baguette rolls take only about 18 minutes to bake. This [frozen dough solution](https://www.trendhunter.com/trends/par-baked-frozen-bagels) melds the convenience of frozen foods with the satisfaction of at-home cooking. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Frozen Dough Solutions:** Developing customizable frozen dough options that allow consumers to prepare high-quality artisan bread at home in a short amount of time. - **All-natural Freezer Storage:** Creating all-natural sourdough specifically designed for freezer storage, offering consumers the convenience of enjoying freshly baked bread at any time. - **Convenient DIY Baking:** Introducing DIY sourdough kits that provide consumers with the convenience of frozen foods and the satisfaction of at-home cooking. ### Who This Affects Most - **Baking Supplies:** Innovating baking supply companies to develop frozen dough options and all-natural sourdough specifically designed for freezer storage. - **Frozen Foods:** Collaborating with frozen food companies to create customizable frozen dough solutions that allow consumers to enjoy freshly baked bread from frozen. - **Home Cooking:** Providing DIY sourdough kits that combine the convenience of frozen foods with the satisfaction of at-home cooking, targeting the home cooking industry. ## Related on Trend Hunter - [Artisanal Bake-at-Home Loaves](https://www.trendhunter.com/trends/bake-at-home-bread.md) - [Read-To-Bake Bread Kits](https://www.trendhunter.com/trends/bakeathome-bread-kits.md) - [Bake-at-Home Artisan Crusts](https://www.trendhunter.com/trends/bake-at-home-artisan-crust.md) - [Organic Sourdough-Based Appetizers](https://www.trendhunter.com/trends/garlic-sourdough-bread.md) - [Ready-to-Bake Bread Products](https://www.trendhunter.com/trends/hovis-home-bakes.md) - [Savory Bread-Making Mixes](https://www.trendhunter.com/trends/savory-bread-mix-kits.md) - [Sourdough Bread Solutions](https://www.trendhunter.com/trends/kefirko-sourdough-fermenter.md) - [Versatile Bread Kits](https://www.trendhunter.com/trends/baked-bread-made-simple.md) - [Frozen Pie Kits](https://www.trendhunter.com/trends/pie-kit.md)