# Boozy Baking Mixes The Boardwalk Food Company Suggests Creative Ways to Bake with Beer By Laura McQuarrie | Published 2016-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bake-with-beer References: [boardwalkfoodco](https://www.boardwalkfoodco.com/pairings.html) The Boardwalk Food Company makes a flavorful assortment of popper and [pretzel baking mixes](https://www.trendhunter.com/trends/brown-sugar-blondie-mix) that appeal to foodies, especially those who are interested in learning how to bake with beer. Packaging for the [Craft Beer Pretzel](https://www.trendhunter.com/trends/hot-box-pretzels) and Craft Beer Popper Mixes say: "just add beer." With the baking process simplified, The Boardwalk Food Company aims to make the selection process just as easy by narrowing down a few choices for consumers. For instance, a plain Popper Mix from the brand can be enhanced with a banana bread beer or for a completely different flavor, pumpkin ale. Naturally, these [bite-sized beer-infused finger foods](https://www.trendhunter.com/trends/beer-badge) would have appeal to craft beer enthusiasts who would be able to enjoy these baked snacks alongside a cold brew. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Craft Beer Baking:** Exploring the use of beer in baking, creating unique flavors and experiences. - **Simplified Baking Process:** Streamlining the baking process by providing easy-to-use baking mixes. - **Food and Beverage Pairing:** Promoting the idea of pairing baked goods with specific types of beer for enhanced flavor profiles. ### Where This Applies - **Craft Beer:** Craft beer breweries can capitalize on the trend by collaborating with baking mix companies to create specialized products. - **Baking Mixes:** Baking mix companies can develop and market innovative beer-infused mixes to cater to the growing interest in craft beer baking. - **Food and Beverage Retail:** Retailers can curate and promote popper and pretzel baking mixes along with craft beers, creating a new category for food and beverage pairing experiences. ## Related on Trend Hunter - [Beer-Infused Dessert Pop-Ups](https://www.trendhunter.com/trends/beerinfused-dessert.md) - [CPG Brand Beer Collaborations](https://www.trendhunter.com/trends/split-face.md) - [Bourbon-Specific Snacks](https://www.trendhunter.com/trends/bourbon-buddies.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Collaboration Beer-Made Appetizers](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds.md) - [Pretzel-Infused Beers](https://www.trendhunter.com/trends/pretzel-oktoberfest-beer.md) - [Beer-Paired Peanut Snacks](https://www.trendhunter.com/trends/craft-peanuts.md) - [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md) - [Gin-Paired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-and-craft-gin-club.md)