# Premium Snack Cake Confections The Hostess Bake Shop Lineup Reworks Iconic Treats By Michael Hemsworth | Published 2017-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bake-shop References: [chewboom](http://www.chewboom.com/2017/03/30/hostess-launches-new-hostess-bake-shop-featuring-premium-bakery-treats/) Fans of Twinkies and Ding Dongs will likely rejoice with the announcement of the Hostess Bake Shop collection that puts a premium spin on the classic convenience store cakes. The premium bakery-inspired cakes includes three options in all including Triple Fudge Ding Dongs, Decorated Twinkies and [Cupcake Cookies](https://www.trendhunter.com/trends/cupcake-bites). All of the treats have been treated with a dunk in rich chocolate in order to call to mind the experience of purchasing a treat from a candy shop, fudge store or bakery. The Hostess Bake Shop collection also comes as a response to the growing number of consumers who are reworking the brand's classic offerings and posting them to [Pinterest](https://www.trendhunter.com/trends/supermoist) and other social networking sites. The products come after the brand's acquisition of the Superior Cake Products bakery company in 2016. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 67% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premiumizing Classic Treats:** Disruptive innovation opportunity: Create premium versions of popular classic snacks by adding high-end ingredients or unique flavor combinations. - **Bakery-inspired Convenience Store Snacks:** Disruptive innovation opportunity: Develop a line of bakery-inspired snacks for convenience stores that offer a higher quality and more indulgent options. - **Social Media-inspired Snack Innovations:** Disruptive innovation opportunity: Keep an eye on social media trends and use them as inspiration to create new and exciting snack products. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Introduce premium snack cake confections that cater to consumers looking for indulgent and high-quality treats. - **Convenience Retail:** Disruptive innovation opportunity: Partner with convenience stores to develop and promote a line of bakery-inspired snacks that can attract customers looking for more gourmet options. - **Social Media Marketing:** Disruptive innovation opportunity: Use social media platforms to create buzz around new snack innovations and engage with consumers to gather insights and feedback. ## Related on Trend Hunter - [Prepackaged Cafe-Inspired Snack Cakes](https://www.trendhunter.com/trends/hostess-products.md) - [Extra-Chocolatey Snack Cakes](https://www.trendhunter.com/trends/chocolate-lovers-twinkies.md) - [Halloween-Themed Cake Snacks](https://www.trendhunter.com/trends/creepy-caramel-ding-dongs.md) - [Snack Cake Popcorn Snacks](https://www.trendhunter.com/trends/hostess-popcorn-snack.md) - [Baking-Ready Snack Cake Wafers](https://www.trendhunter.com/trends/hostess-candy-wafers.md) - [Seasonally Enhanced Snack Cakes](https://www.trendhunter.com/trends/hostess-cakes.md) - [Valentine's-Themed Snack Cake Products](https://www.trendhunter.com/trends/hostess-2022-valentines-day.md) - [Indulgent Snack Cake Collections](https://www.trendhunter.com/trends/wonders-new-snack.md) - [Snack Cake Candies](https://www.trendhunter.com/trends/hostess-twinkies-candy.md)