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# Premium Collaborative Motorcycles
Bajaj Auto is Partnering with KTM on Premium E-Motorcycles

By Colin Smith | Published 2022-08-02 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/bajaj-ktm
References: [news.maxabout](https://news.maxabout.com/bikes/bajaj/bajaj-ktm-to-launch-high-end-electric-motorcycle-in-india/) & [ktm](https://ktm.com/en-ca.html)

![Premium Collaborative Motorcycles](https://cdn.trendhunterstatic.com/thumbs/484/bajaj-ktm.jpeg)

Bajaj Auto, the company attempting to revolutionize the micro-mobility industry in India with its heavy push into affordable electric scooters, announced the 'Bajaj-KTM' partnership with the Austrian manufacturer. Through this partnership, Bajaj Auto is aiming to create what it refers to as "high-end" electric motorcycles with KTM. KTM is an Austria-based high-performance motorcycle manufacturer.

The Bajaj-KTM bikes will target the luxury micro-mobility market, which is an area not currently covered by Bajaj Auto. The automakers did not release detailed information on the upcoming line of high-end motorcycles, though it is expected that the units will be comparable to KTM's 390-series of motorcycles, which combine both high-performance and impressive levels of comfort. Bajaj Auto stated that it is currently "looking at platforms for high-end electric motorcycles" with KTM.

Image Credit: KTM

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 35% | Activity: 19% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **High-end Electric Motorcycles:** The partnership between Bajaj Auto and KTM aims to create high-end electric motorcycles for the luxury micro-mobility market.
- **Revolutionizing Micro-mobility:** Bajaj Auto's heavy push into affordable electric scooters represents a disruptive innovation opportunity in the micro-mobility industry in India.
- **Combination of High-performance and Comfort:** The Bajaj-KTM partnership is expected to yield electric motorcycles that combine both high-performance and impressive levels of comfort, presenting an opportunity for disruption in the luxury micro-mobility market.

### Who This Affects Most

- **Electric Motorcycles:** The Bajaj-KTM partnership's focus on creating high-end electric motorcycles represents a disruptive innovation opportunity in the electric motorcycle industry.
- **Micro-mobility:** Bajaj Auto's push into affordable electric scooters represents an opportunity for disruption in the micro-mobility industry in India.
- **Luxury Vehicles:** The Bajaj-KTM partnership's creation of high-end electric motorcycles presents a disruptive innovation opportunity in the luxury vehicle market.

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