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# Strawberry Cream Liqueurs
Baileys Strawberries & Cream is Launching as a Limited-Edition Flavor

By Laura McQuarrie | Published 2018-01-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/baileys-strawberries-cream
References: [bevindustry](https://www.bevindustry.com/articles/90853-baileys-strawberries-cream) & [baileys](http://www.baileys.com/)

Just ahead of Valentine's Day this year, Baileys Strawberries & Cream is being launched as an all-new, limited-edition version of the [cream liqueur](https://www.trendhunter.com/trends/baileys-nondairy-liqueur).

The 17% ABV flavored spirit is said to combine the taste of ripe berries with the distinctive flavor of Baileys, offering a festive way for consumers to indulge in a favorite cream-based liqueur product, as well as a [traditional dessert and afternoon tea snack](https://www.trendhunter.com/trends/blue-bunny-chocolate-covered-strawberry) in the form of a drink.

For the holiday this year, a number of unique alcohol products are being launched, including everything from gin spirits that are distilled with rose petals to herb-infused spirits that feature potent aphrodisiac ingredients. The Baileys Strawberries & Cream is a mid-winter release that will be offered throughout the spring until April.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 99% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Fruit-flavored Spirits:** The increasing popularity of fruit-infused spirits creates opportunities to explore with other types of fruits.
- **Limited-edition Releases:** Businesses can launch limited-edition products tied with specific calendar events to create buzz and interest from consumers.
- **Dessert-inspired Beverages:** The popularity of dessert-inspired drinks presents opportunities for businesses to experiment with flavors and ingredients to create unique offerings.

### Where This Applies

- **Alcohol Industry:** Companies can continue exploring different flavors and ingredients to appeal to consumers and their changing tastes.
- **Beverage Industry:** The beverage industry can experiment with flavors, ingredients, and packaging to develop unique and innovative products that appeal to consumers.
- **Food and Hospitality Industry:** Restaurants, cafes, and hotels can incorporate trend-worthy flavors in their menu to attract customers and stay relevant in the industry.

## Related on Trend Hunter

- [Creamy Liqueur-Themed Dessert Products](https://www.trendhunter.com/trends/baileys-range.md)
- [Romantic Vodka Whipped Creams](https://www.trendhunter.com/trends/whipshots-strawberry.md)
- [Irish Liqueur Dessert Creams](https://www.trendhunter.com/trends/baileys-extra-thick-chocolate-cream.md)
- [Springtime Dessert Liqueurs](https://www.trendhunter.com/trends/baileys-mint-choc-milkshake.md)
- [Limited-Edition Cake-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-birthday-cake.md)
- [Rich Chocolate Liqueurs](https://www.trendhunter.com/trends/baileys-chocolate-liqueur.md)
- [Discounted Spring-Ready Liqueurs](https://www.trendhunter.com/trends/baileys.md)
- [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md)
- [St. Patrick's-Themed Liqueurs](https://www.trendhunter.com/trends/baileys-vanilla-mint-shake.md)
