# Collaborative Cupcake Liqueurs Baileys Red Velvet was Created with Georgetown Cupcake By Laura McQuarrie | Published 2019-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baileys-red-velvet References: [prnewswire](https://www.prnewswire.com/news-releases/have-your-cupcake-and-drink-it-too-baileys-irish-cream-liqueur-and-georgetown-cupcake-partner-to-introduce-baileys-red-velvet-300939257.html) & [BAILEYS](http://www.BAILEYS.com/) For National Liqueur Day, [Baileys](https://www.trendhunter.com/trends/baileys-chocolate-liqueur) Irish Cream Liqueur teamed up with the founders of Georgetown Cupcake to create an all-new, limited-edition product called Baileys [Red Velvet](https://www.trendhunter.com/trends/insomnia-cookies-red-velvet) that taps into the cupcake shop's best-selling flavor. According to the brand, "Baileys Red Velvet tastes like fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder." The aromatic liqueur is sure to remind of freshly baked cupcakes, sweet cream and icing, offering a unique new way for adults who love cupcakes to experience Georgetown Cupcake's most popular kind of treat. Inspired by the indulgent liqueur, Georgetown Cupcake will be serving non-alcoholic [Baileys Red Velvet cupcakes](https://www.trendhunter.com/trends/baileys-range) that are infused with the flavor of the limited-edition liqueur at all of its locations throughout the fall and winter seasons. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Collaborative Cupcake Liqueurs:** Baileys partnering with Georgetown Cupcake to create a limited-edition cupcake-inspired liqueur opens up opportunities for collaboration between alcohol brands and dessert shops. - **Limited-edition Flavor Partnerships:** The success of Baileys Red Velvet and Georgetown Cupcake collaboration demonstrates the potential for other brands to create limited-edition products that tap into the popularity of a specific flavor or brand. - **Non-alcoholic Flavor Infusions:** Georgetown Cupcake's non-alcoholic Baileys Red Velvet cupcakes highlight a trend towards incorporating alcohol-inspired flavors in non-alcoholic treats, opening up possibilities for creating unique flavor combinations and experiences. ### Who This Affects Most - **Alcoholic Beverages:** Alcohol brands can explore partnerships with dessert shops or bakeries to create collaborative products that tap into popular flavors, creating new and innovative offerings for consumers. - **Dessert Shops:** Dessert shops and bakeries can partner with alcohol brands to create limited-edition products or non-alcoholic treats infused with popular alcoholic flavors, attracting new customers and expanding their product range. - **Food and Beverage Retail:** Food and beverage retailers can take advantage of the trend of limited-edition flavor partnerships by offering exclusive products that tap into popular flavors or collaborations, creating a unique selling point and driving sales. ## Related on Trend Hunter - [Rich Chocolate Liqueurs](https://www.trendhunter.com/trends/baileys-chocolate-liqueur.md) - [Birthday Cake Liqueur Truffles](https://www.trendhunter.com/trends/birthday-cake-truffles.md) - [Liqueur-Flavored Bakery Products](https://www.trendhunter.com/trends/rich-products-and-baileys.md) - [Birthday Cake-Flavored Liqueurs](https://www.trendhunter.com/trends/sugarlands-sippin-creams.md) - [Chocolate Orange-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-x-terrys-chocolate-orange.md) - [Decadent Chocolate-Infused Liquors](https://www.trendhunter.com/trends/baileys-chocolate-liquor.md) - [Creamy Cocktail-Inspired Chocolates](https://www.trendhunter.com/trends/baileys-choctails.md) - [Irish Liqueur Dessert Creams](https://www.trendhunter.com/trends/baileys-extra-thick-chocolate-cream.md) - [Liqueur-Inspired Dessert Sauces](https://www.trendhunter.com/trends/baileys-caramel-sauce.md)