# Tropical Irish Cream Liqueurs Bailey's Colada is a Summer-Ready Take on the Classic Irish Cream By Katherine Pendrill | Published 2021-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baileys-colada References: [people](https://people.com/food/baileys-pina-colada-liqueur/) Bailey's Irish Cream isn't usually associated with summer, but all that is about to change with the debut of [Bailey's Colada](https://www.trendhunter.com/trends/rich-products-and-baileys) – the latest seasonal flavor from the iconic brand. Bailey's Colada is essentially a tropical take on the brand's signature Irish Cream liqueur. The new spirit is inspired by [Piña Colada cocktails](https://www.trendhunter.com/trends/croc-colada-spritz) and boasts summer-ready flavors like [pineapple and creamy coconut](https://www.trendhunter.com/trends/dole-colada-royale-pineapple). The drink is a limited-edition flavor and clocks in at 17% ABV per bottle. As for how to enjoy this topical take on Bailey's, the brand suggests enjoying the liqueur over ice, mixed into a cocktail, or even poured over ice cream for a boozy dessert. Bailey's Colada is now available wherever liquor is sold in the U.S., but only for a limited time. Image Credit: Bailey's ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Summer-inspired Liqueurs:** There is room for the creation of more tropical-themed liqueurs with unique summertime flavors inspired by popular cocktails. - **Limited-edition Spirits:** Brands should consider releasing seasonal or limited-edition flavors to increase consumer interest and create a sense of urgency around their product. - **Mixology at Home:** With more people staying in due to COVID-19, there is a high demand for at-home cocktail recipes, making it an opportune time for companies to provide cocktail recipe ideas featuring their products. ### Where This Applies - **Alcohol:** Other brands in the alcohol industry could release seasonal or limited-edition liqueurs to stay competitive in the market and appeal to a wider range of customers. - **Food and Beverage:** Restaurants and bars could incorporate limited-edition summer liqueurs into their cocktail menu to attract customers looking for unique and seasonal flavors. - **Desserts:** Dessert brands or businesses could consider creating new boozy dessert recipes using limited-edition liqueurs, in response to the high demand for unique and exciting dessert flavors. ## Related on Trend Hunter - [Luxe Liqueur Ice Creams](https://www.trendhunter.com/trends/carte-dor-baileys.md) - [Creamy Pineapple Liqueurs](https://www.trendhunter.com/trends/rumchata-pineapple-cream.md) - [Creamy Pastry-Inspired Liqueurs](https://www.trendhunter.com/trends/cinnamon-churros-irish-cream.md) - [Springtime Dessert Liqueurs](https://www.trendhunter.com/trends/baileys-mint-choc-milkshake.md) - [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md) - [St. Patrick's-Themed Liqueurs](https://www.trendhunter.com/trends/baileys-vanilla-mint-shake.md) - [Liqueur-Infused Ice Cream Treats](https://www.trendhunter.com/trends/ice-cream-pralines.md) - [Discounted Spring-Ready Liqueurs](https://www.trendhunter.com/trends/baileys.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md)