# Plant-Based Liqueur Pop-Ups The Vegan Treat Stop by Baileys Almande Pairs Alcohol and Sweets By Laura McQuarrie | Published 2018-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baileys-almande References: [timeout](https://www.timeout.com/london/news/a-baileys-cafe-is-popping-up-in-london-and-all-the-treats-are-vegan-and-free-032118) & [baileys](http://www.baileys.com/en-us/flavors/baileys-almande.html) For one day only, The Vegan Treat Stop by [Baileys Almande](https://www.trendhunter.com/trends/ice-cream-pralines) pop-up in London's Soho Square served a variety of free non-dairy desserts to those over the age of 18. Baileys Almande is an alternative to popular cream-based liqueur products, and to show off just how delicious free-from eating and drinking can be, Baileys paired its [vegan alcohol product](https://www.trendhunter.com/trends/the-pint-of-no-return) with a range of indulgent sweets—all made with the dairy-free Baileys product. The introduction of the Baileys vegan liqueur last year was said to play a part in a 3% rise in sales, as the demand for plant-based products only continues to grow in the UK. Event attendees were given a complimentary ticket to sample a glass of the Irish liqueur on ice, as well as delectable eats like [sticky toffee pudding, eclairs, tiramisu](https://www.trendhunter.com/trends/rich-products-and-baileys) and others made by celebrated local bakers and businesses. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Liqueurs:** Opportunity for the development of more vegan-friendly liqueur options. - **Free-from Eating and Drinking:** Market potential for creating indulgent desserts and beverages using dairy-free alternatives. - **Rising Demand for Plant-based Products:** Growing consumer interest in plant-based options, including alcoholic beverages. ### Industries Being Reshaped - **Alcoholic Beverages:** Innovation opportunity in the development and marketing of plant-based liqueurs. - **Dessert and Bakery:** Potential for creating dairy-free sweet treats to cater to the increasing demand for vegan options. - **Vegan Products:** Growing market for plant-based alternatives in various industries, including alcohol and food. ## Related on Trend Hunter - [Creamy Caramel Plant-Based Liqueurs](https://www.trendhunter.com/trends/caramel-bombshell-crem-liqueur.md) - [Plant-Powered Cream Liqueurs](https://www.trendhunter.com/trends/lustre.md) - [Plant-Based Tequila Cream Liqueurs](https://www.trendhunter.com/trends/cremaura.md) - [Festive Plant-Based Dessert Creams](https://www.trendhunter.com/trends/elmlea-brndy.md) - [Boozy Plant-Based Soft Serves](https://www.trendhunter.com/trends/malibu-and-oatly.md) - [Vegan Coconut Cream Liqueurs](https://www.trendhunter.com/trends/creamy-creation-coconut-cream.md) - [Vegan Dessert Chain Menus](https://www.trendhunter.com/trends/veganuary-2024.md) - [Liqueur-Infused Ice Cream Treats](https://www.trendhunter.com/trends/ice-cream-pralines.md) - [Dairy-Free Alcohol-Inspired Desserts](https://www.trendhunter.com/trends/oatly-7.md)